LATAM Modern Trade & Customer Strategy Leader

The Coca-Cola Company; Vitacura; On-site; CLP 24,000,000 - 36,000,000; Full time

Job summary

The Coca-Cola Company in Chile is seeking a Senior Director of Modern Trade and Customer Strategy for LATAM to lead the regional agenda, align KO, bottlers, hubs, customers, and cross-functional partners around a unified strategy, and translate priorities into actionable plans.

You will shape multi-year customer plans, develop category leadership capabilities, and scale performance-based investments to accelerate profitable growth across priority formats and markets.

Qualifications

• 10+ years of leadership in commercial planning, customer strategy, or related areas.
• Strong analytical capability to translate data into actionable strategies.
• Ability to influence senior stakeholders and drive cross-market growth.
• Excellent communication and storytelling for internal and external audiences.

Responsibilities

• Define and deploy the LATAM Modern Trade strategy across markets and bottlers.
• Build integrated commercial plans linking shopper insights, customer needs, and brand strategy.
• Lead customer strategy and value creation frameworks for priority accounts.
• Align senior stakeholders across Franchise, Customers, RGM, Marketing, Finance, Supply Chain, Digital Commerce, and bottling partners.
• Codify and scale best practices across LATAM through hubs and capability experts.
• Use data-led insights to size opportunities, prioritize initiatives, and track value creation.

Skills

Senior leadership

Modern Trade

Customer strategy

Commercial planning

RGM

Category management

Influencing

Job description

The Coca-Cola Company in Chile is seeking a Senior Director of Modern Trade and Customer Strategy for LATAM to lead the regional agenda, align KO, bottlers, hubs, customers, and cross-functional partners around a unified strategy, and translate priorities into actionable plans.

You will shape multi-year customer plans, develop category leadership capabilities, and scale performance-based investments to accelerate profitable growth across priority formats and markets.