National Marketing Lead: Growth & Digital Strategy

TCL; Santiago; Sur place; CLP 42 000 000 - 70 000 000; Plein temps

Résumé du poste

TCL is seeking a senior marketing leader to design, implement and lead the national marketing strategy in Chile. You will strengthen brand positioning, coordinate campaigns, and manage media, digital, PR and trade marketing to drive sales and align with HQ guidelines.

You will lead a cross-functional team, perform market insights, and report quarterly on performance and budgets, while ensuring alignment with global commercial objectives and maintaining strong consumer connections.

Qualifications

• Bachelor's degree or above in Marketing, Business Administration, Advertising & Communications, Economics or related field; MBA preferred.
• 8–12+ years in marketing with 3–5+ years leading cross-functional teams.
• Experience in consumer goods/home appliances; multinational with HQ reporting strongly preferred.
• Ability to deliver annual marketing plan and perform market/consumer/competitor analysis.
• Strong media planning/buying, SEO/SEM, paid media, digital retail operations, and agency management.
• Proven PR and influencer management, KPI dashboards, and ROI-focused budgeting.
• English as a working language with cross-time-zone collaboration and coaching skills.

Responsabilités

• Develop and execute the national marketing strategy and annual marketing plan.
• Lead market, consumer and competitor analysis and translate insights into strategy and budgets.
• Create media plans with agencies, build campaigns from HQ assets, launch digital campaigns and track KPIs.
• Manage paid media, SEO/SEM and performance e-commerce campaigns; optimize digital retail presence.
• Build and manage PR and influencer relations and measure earned media value.
• Deliver quarterly HQ reports and ensure alignment with HQ directives and budget reporting.
• Coach and develop the marketing team and drive continuous-improvement initiatives.

Connaissances

Marketing strategy

Brand positioning

Campaign management

Media planning

Digital marketing

Leadership

Team development

Budget management

Analytics

PR & influencer marketing

Formation

Bachelor's degree

MBA preferred

Description du poste

TCL is seeking a senior marketing leader to design, implement and lead the national marketing strategy in Chile. You will strengthen brand positioning, coordinate campaigns, and manage media, digital, PR and trade marketing to drive sales and align with HQ guidelines.

You will lead a cross-functional team, perform market insights, and report quarterly on performance and budgets, while ensuring alignment with global commercial objectives and maintaining strong consumer connections.