CRM Growth Lead: Personalization & Journeys

H&M; Santiago; On-site; CLP 12,000,000 - 24,000,000; Full time

Job summary

H&M Chile is seeking an Owned Media Lead to plan and optimize CRM communications across email, push, SMS, and WhatsApp. You will leverage customer data to design personalized journeys and align owned media with campaigns and membership activities.

You will collaborate across teams to ensure global and local communications are aligned, manage cross-functional campaigns, and drive membership growth through local events and partnerships under global guidelines.

Qualifications

• Background in marketing or digital communication.
• Strong analytical skills and CRM or digital channel management experience.
• Excellent stakeholder management and communication.
• Experience with data-driven customer journeys and personalization.
• Experience with SEO actions is a plus.

Responsibilities

• Plan and optimize CRM communications across Email, Push, SMS and WhatsApp in line with the local marketing calendar.
• Leverage MAP to enable data-driven, automated customer journeys and campaign communications across CRM channels.
• Oversee Global Email and Push activities to ensure global and local communications are aligned.
• Coordinate with Paid Media Leads to align owned media with paid/earned campaigns and ensure omni-channel consistency.
• Plan local events and partnerships related to the H&M Membership program and plan local Mission activation per global guidelines.

Skills

CRM planning

Channel execution

Data-driven decisions

Stakeholder management

Analytical skills

Education

Degree in Marketing/Comms/Business

Tools

MAP (Marketing Automation Platform)

SEO tools

Campaign tracking tools

Job description

H&M Chile is seeking an Owned Media Lead to plan and optimize CRM communications across email, push, SMS, and WhatsApp. You will leverage customer data to design personalized journeys and align owned media with campaigns and membership activities.

You will collaborate across teams to ensure global and local communications are aligned, manage cross-functional campaigns, and drive membership growth through local events and partnerships under global guidelines.