Owned Media Lead Cl/Pe/Uy

H&M; Santiago; On-site; CLP 12,000,000 - 24,000,000; Full time

Job summary

H&M Chile is seeking an Owned Media Lead to plan and optimize CRM communications across email, push, SMS, and WhatsApp. You will leverage customer data to design personalized journeys and align owned media with campaigns and membership activities.

You will collaborate across teams to ensure global and local communications are aligned, manage cross-functional campaigns, and drive membership growth through local events and partnerships under global guidelines.

Qualifications

• Background in marketing or digital communication.
• Strong analytical skills and CRM or digital channel management experience.
• Excellent stakeholder management and communication.
• Experience with data-driven customer journeys and personalization.
• Experience with SEO actions is a plus.

Responsibilities

• Plan and optimize CRM communications across Email, Push, SMS and WhatsApp in line with the local marketing calendar.
• Leverage MAP to enable data-driven, automated customer journeys and campaign communications across CRM channels.
• Oversee Global Email and Push activities to ensure global and local communications are aligned.
• Coordinate with Paid Media Leads to align owned media with paid/earned campaigns and ensure omni-channel consistency.
• Plan local events and partnerships related to the H&M Membership program and plan local Mission activation per global guidelines.

Skills

CRM planning

Channel execution

Data-driven decisions

Stakeholder management

Analytical skills

Education

Degree in Marketing/Comms/Business

Tools

MAP (Marketing Automation Platform)

SEO tools

Campaign tracking tools

Job description

Job Description

WHAT YOU DO

As a Owned Media Lead you plan and optimize CRM communication across email, push, SMS, and WhatsApp, using customer data to enable personalized journeys through the marketing automation platform.

You collaborate across teams to align owned media, campaigns, and membership activities, ensuring consistent communications and supporting commercial goals.

CRM Planning & Channel Execution

• Plan and optimize communication across CRM channels (Email, Push, and when applicable SMS and Whatsapp) in line with the local marketing calendar
• Leverage the Marketing Automation Platform (MAP) to enable data‑driven, automated customer journeys and campaign communications across CRM channels
• Oversee Global E‑mail and Push activities to ensure global and local comms. are aligned

Customer Data, Content Personalization & SEO

• Use customer data and segmentation to deliver personalized and relevant content that drives conversion and membership growth
• Support Commercial team with SEO actions

Cross‑Functional Collaboration & Membership Activation

• Coordinate with Paid Media Leads to align owned media activities with paid and earned campaigns, ensuring omni‑channel consistency
• Collaborate with production and commercial roles to brief and execute campaign plans that balance brand and sales objectives, and ensure alignment with QCP
• Responsible for planning local events and partnerships related to the H&M Membership program and planning local Mission activation according to global guidelines.

WHO YOU ARE

You bring a background in marketing or digital communication, with strong analytical skills and solid experience in CRM or digital channel management.

You communicate clearly, manage stakeholders effectively, and feel confident using data, platforms, and tools to deliver targeted and impactful customer communication

Education

• Degree in Marketing, Comms., Business or related field

Skills

• Knowledge of email, app, and digital channel management
• Strong analytical and data interpretation skills
• Proficient in campaign performance tracking and reporting tools
• Excellent communication and stakeholder management skills

Experience

• 5-7 years of experience in CRM, or media planning (preferably in retail or e-commerce)