Brand Communications Lead - Lifestyle & Originals

FashionUnited CL; Santiago; On-site; CLP 25,000,000 - 40,000,000; Full time

Job summary

adidas Chile is seeking a Manager Brand Communications for Lifestyle, responsible for leading the Brand Communications strategy across Originals and Sportswear. You will translate global directions into locally relevant plans and drive 360° campaigns that connect storytelling with product launches and consumer touchpoints.

The role requires strong brand and product marketing experience, international exposure, and leadership of a team.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business Administration or a related field.
• 5+ years of relevant experience in Brand Marketing, Brand Communications, Product Marketing or related functions.
• Proven experience developing and executing integrated 360° brand and product campaigns, from strategy and briefing through execution and performance analysis.
• Strong product marketing experience with understanding of portfolios, lifecycle, launch strategies and channel dynamics.
• Proven in-house experience in brand/consumer-driven company with responsibility for brand and product marketing strategies and commercial outcomes.
• Experience in international organizations translating global/regional strategies into local market execution.
• Experience in beauty, fashion, sports, apparel, FMCG, entertainment or related sectors.
• Strong analytical mindset using KPIs to evaluate campaigns and optimize investments.
• Proven budget management and investment oversight skills.
• Experience leading creative, media, PR and production agencies and managing external partnerships.
• Strong stakeholder management and leadership capabilities.
• Strong connection to Lifestyle fashion, sneakers, sport and contemporary culture.
• Ability to balance creative storytelling with commercial objectives.
• Professional English proficiency.

Responsibilities

• Lead Brand Communications strategy and execution for Lifestyle across Originals and Sportswear.
• Translate global and regional brand directions into locally relevant Chilean plans and activations.
• Lead integrated 360° campaigns connecting storytelling with product launches and key channels.
• Partner with Product Marketing and Category Management to align communications with product priorities and launches.
• Connect product storytelling with commercial moments to drive consideration and sell-through.
• Build cross-functional alignment across Brand, Product, Commercial, and channel teams.
• Identify consumer, fashion and cultural trends and translate them into opportunities for adidas.
• Collaborate with Cultural Marketing to engage talents and communities.
• Monitor campaign performance and translate insights into optimization actions.
• Manage the Lifestyle Brand Communications budget and ensure alignment with plans.
• Lead agency relationships and creative processes from briefing to output.
• Lead and develop teams, building capability for future leadership.

Skills

Brand Marketing

Integrated campaigns

Product marketing

Budget management

Stakeholder management

Leadership

English proficiency

Education

Bachelor's degree in Marketing/Communications/Advertising/Business Administration

Job description

adidas Chile is seeking a Manager Brand Communications for Lifestyle, responsible for leading the Brand Communications strategy across Originals and Sportswear. You will translate global directions into locally relevant plans and drive 360° campaigns that connect storytelling with product launches and consumer touchpoints.

The role requires strong brand and product marketing experience, international exposure, and leadership of a team.