Strategic Leader, Omnichannel Activation

adidas AG; Chile; Presencial; CLP 9.000.000 - 15.000.000; Jornada completa

Descripción de la vacante

adidas AG Chile is seeking a Senior Manager Omnichannel Activation to lead a team driving brand and commercial strategies into impactful activations across Retail, Franchise, Wholesale and Digital channels.

You will align stakeholders, ensure on-time, in-full delivery, and push excellence in both in-store and online experiences, balancing brand objectives with business performance. This role emphasizes collaboration with regional teams to elevate customer experiences in Chile.

Formación

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 7+ years of experience in Omnichannel Activation, Trade Marketing, Brand Activation, Retail Marketing, or related functions.
• Proven ability to translate brand and business strategies into activation plans and flawless marketplace execution.
• Strong experience navigating complex stakeholder landscapes and influencing cross-functional teams.
• Excellent English skills; Spanish language knowledge preferred.

Responsabilidades

• Seasonal & Annual Planning (Sell-in Focus): drive input and briefing of channel-relevant materials for commercial readiness.
• Tool Creation & Delivery: ensure brand alignment and delivery of campaigns and playbooks for POS.
• Rollout & Openings: oversee new tools, spaces and fixtures for store openings.
• Execution Excellence: ensure OTIF delivery and continuous improvement through feedback loops.
• Operational Efficiency: centralize briefing/output processes and standardize tools.
• Governance & Consistency: align spending with budget and standardize metrics.
• Marketplace Ecosystem Strategy: adapt local strategies across Retail, Franchise and Wholesale.

Conocimientos

Omnichannel Activation

Trade Marketing

Brand Activation

Retail Marketing

Digital Activation

Stakeholder Management

Educación

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field

Descripción del empleo

adidas AG Chile is seeking a Senior Manager Omnichannel Activation to lead a team driving brand and commercial strategies into impactful activations across Retail, Franchise, Wholesale and Digital channels.

You will align stakeholders, ensure on-time, in-full delivery, and push excellence in both in-store and online experiences, balancing brand objectives with business performance. This role emphasizes collaboration with regional teams to elevate customer experiences in Chile.