Senior Omnichannel Activation Leader

adidas AG; Santiago; Presencial; CLP 55.000.000 - 90.000.000; Jornada completa

Descripción de la vacante

adidas AG in Chile seeks a Senior Manager Omnichannel Activation to lead the team turning brand and commercial strategies into impactful customer experiences across Retail, Franchise, Wholesale and Digital channels.

The role requires a track record of delivering high‑quality activations, strong stakeholder navigation, and coaching a performance-driven team in a fast-paced, matrixed environment.

Formación

• 7+ years of experience in Omnichannel Activation, Trade Marketing, Brand Activation, or related commercial functions.
• Proven ability to translate brand and business strategies into activation plans.
• Experience leading omnichannel initiatives across Retail, Wholesale, Digital or Franchise.
• Strong ability to influence cross-functional teams and stakeholders.
• Proven track record of building collaboration and driving alignment across organization.
• Experience coaching and developing high-performing teams.

Responsabilidades

• Lead omnichannel activation across Retail, Franchise, Wholesale and Digital channels.
• Translate brand and commercial strategies into actionable activation campaigns.
• Coordinate with Brand, Planning, Digital Activation and agencies to ensure quality and consistency.
• Oversee toolkits, playbooks, and in-store guidelines for effective execution.
• Monitor KPIs, drive continuous improvement and OTIF execution.

Conocimientos

Omnichannel Activation

Trade Marketing

Brand Activation

Retail Marketing

Consumer Experience

Stakeholder Management

Educación

Bachelor’s degree in Marketing, Business Administration, Communications, or related field

Descripción del empleo

adidas AG in Chile seeks a Senior Manager Omnichannel Activation to lead the team turning brand and commercial strategies into impactful customer experiences across Retail, Franchise, Wholesale and Digital channels.

The role requires a track record of delivering high‑quality activations, strong stakeholder navigation, and coaching a performance-driven team in a fast-paced, matrixed environment.