Brand Marketing Manager - Chile

Milwaukee LATAM; Santiago; On-site; CLP 18,000,000 - 30,000,000; Full time

Job summary

Milwaukee LATAM is seeking a Brand Manager to drive marketing strategies and programs that grow the business and strengthen brand equity. You will lead cross-functional teams, translate customer insights into initiatives, and partner with leadership to achieve long-term objectives.

The role requires a Bachelor's in Marketing/Business and at least 4 years in marketing or brand management, with strong communication and analytical skills. Travel up to 20% may be required.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum 4 years in marketing/brand management or related roles.
• Proven ability to lead cross-functional projects and deliver measurable results.
• Strong strategic thinking, planning, analytics, and problem-solving skills.

Responsibilities

• Develop and execute brand strategies, annual business plans, and marketing initiatives.
• Lead cross-functional teams to deliver integrated marketing solutions and improve customer experiences.
• Manage budgets, forecasts, and marketing investments to maximize ROI.
• Coach and develop team members and promote a culture of learning and improvement.

Skills

Strategic thinking

Cross-functional leadership

Budget management

Data-driven decisions

Communication

Coaching/People development

Education

Bachelor's degree in Marketing/Business/Communications

Tools

MS Office

Job description

Job Description:Brand ManagerThe Brand Manager is responsible for developing and leading marketing strategies, programs, and initiatives that drive business growth, strengthen brand equity, and enhance customer engagement. This role owns key areas of the business, leveraging customer insights, market intelligence, and cross-functional collaboration to identify opportunities, solve business challenges, and deliver measurable results. The Brand Manager leads teams through complex initiatives, develops organizational capability, and serves as a strategic partner in achieving long-term business objectives while fostering a culture of accountability, innovation, and continuous improvement.Duties and Responsibilities:Develop and execute brand strategies, annual business plans, and marketing initiatives that support growth, profitability, and brand objectives.Lead cross-functional teams to identify opportunities, address business challenges, and deliver integrated marketing solutions that enhance customer experiences and business performance.Own key business priorities, marketing programs, and strategic initiatives, ensuring alignment with customer needs, company objectives, and organizational resources.Drive innovation by challenging existing approaches, identifying growth opportunities, and implementing solutions that improve business results and strengthen brand equity.Establish clear priorities, operating rhythms, accountability, and communication plans to ensure effective execution and achievement of business goals.Influence and align stakeholders across multiple functions and leadership levels through data-driven recommendations, strategic insights, and effective communication.Manage budgets, forecasts, resource allocation, and marketing investments to maximize business impact and return on investment.Develop organizational capability by coaching team members, sharing expertise, participating in talent acquisition efforts, and fostering a culture of learning and development.Promote a high-performing and collaborative environment by setting clear expectations, providing candid feedback, encouraging diverse perspectives, and driving continuous improvement across teams.Education and Experience Requirements:Bachelor's degree in Marketing, Business, Communications, or a related field required.Minimum of 4 years of experience in marketing, brand management, sales, communications, or a related field.Demonstrated success leading cross-functional initiatives and delivering measurable business results.Strong strategic thinking, business planning, analytical, and problem-solving capabilities.Experience managing budgets, forecasts, business plans, and marketing investments.Proven ability to influence stakeholders and drive alignment across multiple organizational levels.Excellent communication, presentation, leadership, and relationship-management skills.Demonstrated ability to coach, develop, and influence others.Proficiency in Microsoft Office applications and business software tools.Ability to travel up to 20% as business needs require.