Visual Merchandising Manager — Brand Experience Leader

FashionUnited CL; Santiago; Presencial; CLP 27.000.000 - 45.000.000; Jornada completa

Descripción de la vacante

adidas Chile is seeking a Manager Visual Merchandising to lead the strategy and execution of in-store storytelling and brand presentation across Retail and Wholesale channels. You will translate global guidelines into locally relevant executions, optimizing space, product visibility and campaign execution to drive store performance.

The role requires strong analytical and commercial acumen, with experience in managing store networks, budgets, and cross-functional collaboration with buying,

Formación

• University degree in Visual Merchandising or related field.
• At least 5 years of Visual Merchandising experience in retail or fashion.
• Consolidated technical Visual Merchandising expertise including store layouts and product presentation.
• Strong commercial mindset and data-driven decision making.
• Experience managing large store networks and budgets.

Responsabilidades

• Lead the Visual Merchandising strategy and execution across adidas’ Retail and Wholesale channels, ensuring a consistent and impactful brand experience at every relevant point of sale.
• Translate global and regional Visual Merchandising guidelines into locally relevant executions, maintaining brand consistency while adapting plans to category, channel, store and consumer needs.
• Partner with category, buying and commercial teams to align space allocation and product visibility with assortment decisions, growth objectives and business priorities.
• Use sales, stock, productivity and consumer data to recommend how physical space should be allocated across categories, franchises and products.
• Define the role and visibility of each category within different store concepts, considering the store profile, consumer mission, commercial potential and local relevance.
• Develop and optimize store layouts, product adjacencies, mannequin styling, product presentations, focal points and in-store storytelling to improve the consumer journey and support sell-through.
• Bring campaign and activation concepts to life at the point of sale, working closely with Brand Activation and other marketing teams to ensure strong and consistent execution.
• Challenge existing layouts and Visual Merchandising guidelines when business insights, consumer behavior or local market opportunities indicate a more effective approach.
• Monitor campaign implementation, product availability, floor share, competitor activity and market opportunities, providing structured feedback and recommendations to regional teams.
• Lead Visual Merchandising planning and execution for new store openings, renovations and special projects, ensuring alignment with brand standards, commercial objectives, timelines and approved investment.
• Manage Visual Merchandising project budgets, including furniture, fixtures, renovations, production and other implementation requirements.
• Lead the planning and execution of store-visit programs across Retail and Wholesale, prioritizing locations and activities according to business needs and execution opportunities.
• Oversee Visual Merchandising execution across approximately 60 Retail stores and a broader Wholesale network, with differentiated levels of support according to store relevance and business priorities.
• Lead relationships with agencies, suppliers and other external partners, ensuring quality, consistency, efficiency and timely delivery.
• Lead, develop and support a blended team of internal and external Visual Merchandising professionals, establishing clear priorities, responsibilities and performance expectations.
• Provide Visual Merchandising training and guidance to store teams and relevant stakeholders, strengthening execution capabilities across channels.
• Influence the definition of showroom spaces and sell-in environments to maximize brand visibility and the impact of key concepts and categories.

Conocimientos

Visual Merchandising

Analytical mindset

Commercial mindset

Stakeholder management

Team leadership

Space planning

Store layouts

Educación

University degree in Visual Merchandising or related field

Descripción del empleo

adidas Chile is seeking a Manager Visual Merchandising to lead the strategy and execution of in-store storytelling and brand presentation across Retail and Wholesale channels. You will translate global guidelines into locally relevant executions, optimizing space, product visibility and campaign execution to drive store performance.

The role requires strong analytical and commercial acumen, with experience in managing store networks, budgets, and cross-functional collaboration with buying,