Technical Sales Manager – International Markets (M/F)

Approach People Recruitment; Vouvry; On-site; CHF 110,000 - 140,000; Full time

Job summary

Approach People Recruitment is assisting a Swiss-based industrial group in finding a Technical Sales Manager to drive international sales of highly technical equipment from Valais, Switzerland. The role focuses on building long-term customer relationships and expanding into new markets.

You will travel internationally about 30–50% of the time, collaborate with engineering, R&D and service teams, and develop tailored technical and commercial proposals for demanding customers across global regions.

Qualifications

• Technical education in mechanical engineering, industrial engineering, automation or a related field.
• At least 5 years of successful experience in technical B2B sales, preferably with machinery or automation.
• Strong commercial mindset with the ability to understand technically sophisticated products.
• Proven ability to develop new business and manage long-term customer relationships.
• Excellent communication and interpersonal skills.

Responsibilities

• Promote and sell highly technical industrial equipment to an international customer base.
• Identify and develop new business opportunities and potential customers.
• Develop and implement effective prospecting, sales and negotiation strategies.
• Manage and strengthen relationships with existing customers.
• Convert commercial opportunities into profitable and sustainable contracts.
• Develop and maintain a strong international network of customers and partners.
• Understand customer requirements and propose appropriate technical solutions.
• Prepare technical and commercial proposals tailored to individual customer needs.
• Work closely with engineering, R&D and customer service teams throughout the sales process.
• Contribute market and customer insights to product development.
• Represent the company at international trade fairs and events.

Skills

German native

English

French

Technical B2B sales

International sales

Negotiation

Stakeholder management

Education

Technical education in mechanical/industrial automation

Job description

Our client is an international industrial company specialising in the design and manufacture of highly technical automated equipment and production solutions.

As part of the continued development of its international activities and in anticipation of future retirements within the team, the company is looking to recruit a Technical Sales Manager to join its Swiss-based organisation.

Location: Valais, Switzerland
International travel: approximately 30–50%

Your Role

As Technical Sales Manager, you will be responsible for developing sales of sophisticated industrial equipment across international markets while building long-term relationships with existing and prospective customers.

Your main responsibilities will include:

• Promote and sell highly technical industrial equipment to an international customer base.
• Identify and develop new business opportunities and potential customers.
• Develop and implement effective prospecting, sales and negotiation strategies.
• Manage and strengthen relationships with existing customers.
• Convert commercial opportunities into profitable and sustainable contracts.
• Develop and maintain a strong international network of customers and business partners.
• Understand customer requirements and propose appropriate technical solutions.
• Prepare technical and commercial proposals tailored to individual customer needs.
• Work closely with engineering, R&D and customer service teams throughout the sales process.
• Contribute market and customer insights to the development of new products and solutions.
• Represent the company at international trade fairs, exhibitions and industry events.
• Travel internationally approximately 30–50% of the time.

Your Profile

• Technical education in mechanical engineering, industrial engineering, automation or a related field.
• At least 5 years of successful experience in technical B2B sales, ideally involving machinery, automation, production equipment or other complex industrial solutions.
• Strong commercial mindset combined with the ability to understand technically sophisticated products.
• Proven ability to develop new business and manage long-term customer relationships.
• Excellent communication, negotiation and interpersonal skills.
• Autonomous, persistent and comfortable managing an international territory.
• Able to work effectively with technical and multidisciplinary teams.
• Native-level German.
• Good command of English and French.
• Additional languages would be an advantage.
• Comfortable travelling internationally on a regular basis.

The Opportunity

This is an opportunity to join an established Swiss industrial company with a strong international presence and highly specialised technology.

You will take responsibility for international markets, work closely with technical experts and customers, and play an important role in developing long-term commercial relationships worldwide.

Interested?