(Senior) Growth Marketing Manager ‧ 80 – 100%

Migros; Zürich; Hybrid; CHF 110,000 - 170,000; Full time

Benefits offered by this job

Sports subsidy CHF 250/year

Cumulus points

Office in Zurich center near train

Job summary

Migros Online is seeking a senior Growth Marketing professional to own new-customer growth and activation end to end from our Zurich offices. You will define targets, build roadmaps and measure new-customer volume, acquisition cost, and early repeat rates.

You will ship experiments across channels within 90 days, turn winning ideas into scalable playbooks, and craft activation journeys that convert first orders into habits.

Qualifications

• Owned acquisition or activation KPIs with measurable results.
• Proven experimentation track record: set up tests with hypotheses and interpret results.
• Think in growth loops and customer journeys across acquisition, activation and retention.
• Own a metric and proactively identify and propose solutions.

Responsibilities

• Own strategic new-customer growth and activation end to end: set targets, roadmap and measure onboarding impact.
• Ship experiments within 90 days across channels, offers and activation journeys.
• Build activation journeys in CEP with triggers, incentives and messages to turn first order into a habit.
• Collaborate with Product, Data and Operations to lift activation and align demand with delivery capacity.

Skills

Growth marketing

CRM

Lifecycle marketing

Customer journeys

Education

University/Applied sciences degree in Business or Marketing

Tools

Customer.io

Braze

Job description

Every household that orders once at Migros Online should want to do so on a regular basis. Your main mission for ten months: turn first-time customers into regulars. You will be free to test, learn and iterate, work within a team that challenges you and a playbook that is yours to write, at a time when e-grocery is changing fast.

It's possible to take up this role based at our offices in ECUBLENS (VD).

What you move

Own strategic new-customer growth and activation end to end: set targets, build the roadmap and be measured on new-customer volume, acquisition cost, early repeat rates and customer value.

Win the right customers in the regions where growth makes sense.

Ship your first experiments within 90 days across channels, offers and activation journeys, and turn what works into playbooks that scale beyond one-off campaigns.

Build activation journeys in our CEP: triggers, incentives and messages that turn a first order into a habit.

Find out where and why new customers drop off using cohort data and customer insights, and turn this into clear hypotheses and priorities.

Work with Product, Data and Operations to lift activation and to align demand with available delivery capacity per region.

What you will bring

Min. 5 years in

Growth, CRM or lifecycle marketing in e-commerce or digital products

Completed degree (university / university of applied science / higher technical college)

Business, Marketing, Economics or another related field

German (Fluent)

French (Advantageous)

Mandatory

You have owned acquisition or activation KPIs in growth marketing and moved them measurably, ideally in e-commerce, apps or subscriptions.

Mandatory

You have a proven experimentation track record: you set up tests with clear hypotheses, read results incl. significance and turn learnings into decisions and next steps.

Mandatory

You think in growth loops and customer journeys rather than campaign calendars, and design initiatives that connect acquisition, activation and retention.

Mandatory

You own a metric, not just tasks: you anticipate issues before they elevate, act proactively and come with a clear recommendation.

Mandatory

You are a team player who works across disciplines without silos: you share knowledge, challenge assumptions, ask for feedback early and commit once a decision is made.

Mandatory

You build journeys, segments and tests yourself in a customer engagement platform (e.g. Customer.io, Braze) and work confidently with dashboards and cohort analyses.

Mandatory

You speak tech and know how users behave on digital platforms: you understand events, tracking, funnels and conversion rates, and use AI tools productively in your daily work.

Mandatory

You bring experience in lifecycle and retention marketing, habit formation or conversion rate optimisation.

The benefits we offer

Competitive salary for the candidate who meets the selection criteria and brings the right attitude to the job.

You will be part of a motivated, hands-on team that supports one another, embraces diversity, and is focussed on achieving our common goals.

Personal responsibility & freedom

We value direct communication and involve our employees in the decision-making process

Sports and fitness offers

We value your health and offer CHF 250.- per year when taking out a sports subscription

Benefit from additional Cumulus points

Offices close to the train station, in the center of Zurich

Recruitment process

In the event of a large number of suitable applicants, a time-delayed video interview may be carried out. Within the framework of this video interview, the answers to questions that we have pre-recorded are filmed using a webcam or mobile phone camera.This gives us the opportunity to get to know more candidates better within a short space of time, with a view to inviting suitable people to the next round.Reply provided: within one week

Interview with HR & specialist department

The interview is conducted virtually or on-site with the relevant person from HR and/or the specialist department. The main aim is to learn more about the personal and specialist skills of the candidate while giving both sides the opportunity to assess the cultural fit, both in the company as a whole and within the team.Reply provided: within three weeks

Technical interview with case presentation

Specific expertise is assessed by means of a case or other assessment tools. After processing, the result is presented to the line manager and discussed together. Usually, the team is represented at the presentation.Generally speaking, the interviews are conducted by the line manager or a representative from HR.Reply provided: alternative wording: within three weeks

Getting to know the team

Whether or not someone fits into the team is an important factor for both the employer and the candidate when deciding whether to make an appointment. We therefore provide an opportunity for everyone to get to know each other in an informal atmosphere.

Reference information

When collecting references, we once again enquire about impressions, strengths and weaknesses and ask former line managers or colleagues to verify them. References can be collected after the first or second round and only with your consent.Reply provided: within one week

Information for recruitment agencies

Only direct applications will be considered for this position.