Senior Associate Marketing Manager

Cereal Partners Worldwide (Nestlé & General Mills); La Tour-de-Peilz; Hybrid; CHF 120,000 - 180,000; Full time

Job summary

Cereal Partners Worldwide (Nestlé & General Mills) in La Tour-de-Peilz, Switzerland, seeks a Senior Associate Marketing Manager to shape global brand and communication strategies for Nesquik and KitKat Cereal. You will partner with global and core marketing teams to drive growth and delight consumers worldwide.

The role requires strong brand-building experience, cross-functional leadership, and data-driven decision making; fluency in English is required, with additional languages a plus, and a

Qualifications

• Extensive experience in marketing and brand building with a growth mindset.
• Project management experience and ability to influence senior stakeholders.
• Proven track record across multiple markets and regions.
• Using consumer, market, and performance data to shape insights, decisions and growth.
• Fluent English; additional languages are a plus.
• Demonstrates CPW values: collaboration, commitment, courage and capability.

Responsibilities

• Build long-term brand strategies strengthening positioning and equity across global and regional markets.
• Translate insights, market performance and brand health data into growth opportunities.
• Develop annual brand plans and long-term ideas pipelines for innovation and core brand news.
• Create relevant, distinctive communication plans connecting with consumers and prioritizing markets.
• Partner with agencies and cross-functional teams to deliver engaging brand experiences across channels.
• Test, learn, and optimize marketing plans to improve performance and ROI.

Skills

Brand strategy

Stakeholder management

Cross-functional collaboration

Marketing analytics

Job description

Location: La-Tour-De-Peilz, Switzerland

Work model: Hybrid / Full time

Contract type / duration: Permanent

Together, we make breakfast better

As a Senior Associate Marketing Manager at CPW, your mission is to shape global brand and communication strategies that strengthen our portfolio for Nesquik and KitKat Cereal*, build meaningful consumer connections, and support sustainable growth. You will make a difference by working closely with global and core marketing teams, consumer insights, media, finance, operations, research and development, regulatory and legal teams, and agency partners. This is your opportunity to delight consumers globally, with iconic brand experiences and generate real business impact by helping make breakfast better.

• Portfolio assignments to Brand Manager roles can be changed as per business needs.

How you’ll make an impact as a Senior Associate Marketing Manager

• Building clear long term brand strategies that strengthen positioning, consistency, and long-term equity across global and regional markets.
• Translating consumer insights, market performance, and brand health data into actionable strategies that unlock growth opportunities.
• Developing annual brand plans and long-term ideas pipelines that guide innovation, renovation, and core brand news.
• Creating relevant, easy, and distinctive communication plans that connect with consumers and support key market priorities.
• Partnering with agencies and cross-functional teams to deliver engaging brand experiences across channels and touchpoints.
• Testing, learning, and optimizing marketing plans to improve performance, effectiveness, and return on investment.

What Will Make You Successful

• Extensive experience in marketing and brand building, with proven experience developing brand strategy with a strong growth mindset, demonstrating autonomy and accountability while building distinctive brands that resonate with consumers and deliver sustainable business impact.
• Substantial project management experience, combined with a proven ability to engage and influence senior stakeholders across complex, cross-functional environments, to align priorities, and turn strategy into clear action.
• Proven track record of delivering results across multiple markets and regions, collaborating confidently across functions and with agency partners to build solutions that are creative, practical, and growth-focused.
• Applying consumer, market, and performance data to shape insights, influence decisions, and deliver measurable business impact.
• Communicating fluently in English; additional languages are a plus.
• Demonstrating CPW’s values of collaboration, commitment, courage, and capability, while translating ideas into measurable impact and creating shared value.

What To Expect From Our Hiring Process

We are committed to an inclusive and respectful hiring experience and are happy to provide reasonable accommodations if needed. Our workplaces are fully accessible and supported by a strong safety culture, with modern installations and procedures to ensure a safe environment for everyone.

The hiring process typically includes an interview with Talent Acquisition, an interview with the hiring team, and a final discussion and offer. We review applications as they are received and close the role once a strong list of relevant candidates is identified, so we encourage you to apply early. All information is treated confidentially.