Global Brand & Growth Lead – Breakfast Cereal

Cereal Partners Worldwide (Nestlé & General Mills); La Tour-de-Peilz; Hybrid; CHF 120.000 - 180.000; Vollzeit

Zusammenfassung

Cereal Partners Worldwide (Nestlé & General Mills) in La Tour-de-Peilz, Switzerland, seeks a Senior Associate Marketing Manager to shape global brand and communication strategies for Nesquik and KitKat Cereal. You will partner with global and core marketing teams to drive growth and delight consumers worldwide.

The role requires strong brand-building experience, cross-functional leadership, and data-driven decision making; fluency in English is required, with additional languages a plus, and a

Qualifikationen

• Extensive experience in marketing and brand building with a growth mindset.
• Project management experience and ability to influence senior stakeholders.
• Proven track record across multiple markets and regions.
• Using consumer, market, and performance data to shape insights, decisions and growth.
• Fluent English; additional languages are a plus.
• Demonstrates CPW values: collaboration, commitment, courage and capability.

Aufgaben

• Build long-term brand strategies strengthening positioning and equity across global and regional markets.
• Translate insights, market performance and brand health data into growth opportunities.
• Develop annual brand plans and long-term ideas pipelines for innovation and core brand news.
• Create relevant, distinctive communication plans connecting with consumers and prioritizing markets.
• Partner with agencies and cross-functional teams to deliver engaging brand experiences across channels.
• Test, learn, and optimize marketing plans to improve performance and ROI.

Kenntnisse

Brand strategy

Stakeholder management

Cross-functional collaboration

Marketing analytics

Jobbeschreibung

Cereal Partners Worldwide (Nestlé & General Mills) in La Tour-de-Peilz, Switzerland, seeks a Senior Associate Marketing Manager to shape global brand and communication strategies for Nesquik and KitKat Cereal. You will partner with global and core marketing teams to drive growth and delight consumers worldwide.

The role requires strong brand-building experience, cross-functional leadership, and data-driven decision making; fluency in English is required, with additional languages a plus, and a