Remote Digital Strategy & Activation Lead, Animal Health

Boehringer Ingelheim

Basel

Híbrido

CHF 140.000 - 190.000

Jornada completa

hace 42 horas

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Ventajas ofrecidas por este puesto de trabajo

Flexible remote up to 50%

30 days temporary work from abroad per

Learning & Development opportunities

Collaborative work environment

Descripción de la vacante

Boehringer Ingelheim Switzerland is seeking an experienced Digital Manager to shape and deliver the digital roadmap for Animal Health in Switzerland, translating business priorities and customer needs into scalable digital solutions and measurable engagements.

You will lead across customer journeys, websites, digital campaigns, analytics, AI and automation, acting as a subject‑matter expert and enabling colleagues through governance, training and practical support.

Formación

Bachelor’s or Master’s degree in Business, Digital Marketing, Information Systems, Data Analytics, Life Sciences or related field.
Several years of relevant experience in Digital Marketing, Omnichannel, Customer Experience or Commercial Excellence in regulated industries.
Strong expertise in digital marketing, omnichannel engagement, CRM, marketing automation and content management.
Hands-on with websites and CRM tools (Drupal, Salesforce/Veeva CRM, Veeva PromoMats, Canvas, Adobe Campaign).
End-to-end process management, testing, rollout, adoption and user support.
Strong analytical capabilities including KPI tracking and reporting with analytics tools.

Responsabilidades

Shape and execute the digital roadmap for Animal Health Switzerland, turning business and customer needs into scalable digital solutions.
Advise Marketing and Product Management on digital technologies and orchestration of customer touchpoints.
Lead key platforms and processes and drive governance, training and adoption.
Own strategy and operations of websites, landing pages and digital services with strong UX.
Design and optimize customer journeys and deliver engaging campaigns, content, email marketing and virtual/hybrid experiences.
Define KPIs, tracking frameworks and data quality; monitor performance and report post‑campaign impact.
Pilot and scale AI, automation and emerging digital technologies; share best practices.
Lead cross‑functional projects and ensure regulatory, data privacy and information-security compliance.