Digital Manager (m/f/d)

Boehringer Ingelheim; Basel; Híbrido; CHF 140.000 - 190.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible remote up to 50%

30 days temporary work from abroad per

Learning & Development opportunities

Collaborative work environment

Descripción de la vacante

Boehringer Ingelheim Switzerland is seeking an experienced Digital Manager to shape and deliver the digital roadmap for Animal Health in Switzerland, translating business priorities and customer needs into scalable digital solutions and measurable engagements.

You will lead across customer journeys, websites, digital campaigns, analytics, AI and automation, acting as a subject‑matter expert and enabling colleagues through governance, training and practical support.

Formación

• Bachelor’s or Master’s degree in Business, Digital Marketing, Information Systems, Data Analytics, Life Sciences or related field.
• Several years of relevant experience in Digital Marketing, Omnichannel, Customer Experience or Commercial Excellence in regulated industries.
• Strong expertise in digital marketing, omnichannel engagement, CRM, marketing automation and content management.
• Hands-on with websites and CRM tools (Drupal, Salesforce/Veeva CRM, Veeva PromoMats, Canvas, Adobe Campaign).
• End-to-end process management, testing, rollout, adoption and user support.
• Strong analytical capabilities including KPI tracking and reporting with analytics tools.

Responsabilidades

• Shape and execute the digital roadmap for Animal Health Switzerland, turning business and customer needs into scalable digital solutions.
• Advise Marketing and Product Management on digital technologies and orchestration of customer touchpoints.
• Lead key platforms and processes and drive governance, training and adoption.
• Own strategy and operations of websites, landing pages and digital services with strong UX.
• Design and optimize customer journeys and deliver engaging campaigns, content, email marketing and virtual/hybrid experiences.
• Define KPIs, tracking frameworks and data quality; monitor performance and report post‑campaign impact.
• Pilot and scale AI, automation and emerging digital technologies; share best practices.
• Lead cross‑functional projects and ensure regulatory, data privacy and information-security compliance.

Conocimientos

Digital marketing

Omnichannel engagement

CRM solutions

Analytics

KPI tracking

AI & automation

Stakeholder mgmt

English fluent

German or French

Educación

Bachelor or Master

Life Sciences background

Herramientas

Drupal

Salesforce/Veeva CRM

Veeva PromoMats

Canvas

Adobe Campaign

Descripción del empleo

We are looking for an experienced Digital Manager to shape and deliver the digital roadmap for Animal Health Switzerland. In this role, you translate business priorities, brand strategies and customer needs into scalable digital solutions, processes, and measurable customer engagements.

As Digital Manager, you will combine strategic ownership with hands‑on delivery across customer journeys, websites, digital campaigns, analytics, AI and automation. You will act as a subject‑matter expert and process lead for key platforms and will enable colleagues through clear governance, training, knowledge sharing and practical support.

This role is ideal for someone who enjoys connecting business, brands, technology and customer needs in a regulated environment. You bring strategic and analytical thinking together with structured execution and can lead complex, cross‑functional initiatives without formal authority.

Tasks & responsibilities

• Shape and execute the digital roadmap for Animal Health Switzerland, turning business and customer needs into impactful, scalable digital solutions
• Advise Marketing and Product Management on digital technologies, channels and the effective orchestration of customer touchpoints

Marketing Technology & Process Leadership

• Lead key marketing platforms and processes, including Approved Emails, Adobe Campaign, Canvas, consent management and Veeva PromoMats
• Drive effective processes, governance and adoption through continuous improvement, training and user support

Websites & Digital Ecosystem

• Own the strategy and operations of Animal Health Switzerland’s websites, landing pages and digital services, ensuring a strong user experience, high-quality content and reliable performance
• Steer ongoing development and optimization in collaboration with internal stakeholders, agencies and external partners

Customer Journey & Digital Activation

• Design and optimize customer journeys and deliver engaging digital campaigns, content, email marketing and virtual or hybrid customer experiences
• Collaborate with internal teams, agencies and external partners to deliver high-quality initiatives with measurable business impact

Analytics & Performance Management

• Define meaningful KPIs, tracking frameworks and data‑quality requirements across digital initiatives, platforms and channels
• Monitor and analyze customer, campaign and channel performance, ensuring reliable reporting and impactful post‑campaign evaluations
• Turn data into actionable insights and recommendations, driving continuous optimization through a structured test‑and‑learn approach
• Identify, pilot and scale opportunities in AI, automation and emerging digital technologies that create tangible value for Marketing and the wider organization
• Establish effective standards and build organizational capabilities through training and best‑practice sharing

Projects & Governance

• Lead cross‑functional digital projects from concept to implementation, managing priorities, budgets, partners, risks and delivery
• Ensure digital activities meet company standards and relevant regulatory, data‑privacy, information‑security and pharmacovigilance requirements

Job Requirements

• Bachelor’s or Master’s degree in Business, Digital Marketing, Information Systems, Data Analytics, Life Sciences or a related field
• Several years of relevant experience in Digital Marketing, Omnichannel, Customer Experience or Commercial Excellence, ideally in Animal Health, Pharma, Healthcare or another regulated industry
• Strong expertise in digital marketing and omnichannel engagement, including customer journeys, campaigns, CRM, marketing automation and content management
• Hands‑on experience with websites, digital platforms and CRM solutions, including related tools such as Drupal, Salesforce/ Veeva CRM, Veeva PromoMats, Canvas, Adobe Campaign, etc
• End‑to‑end process management, requirements definition, testing, rollout, adoption and user support
• Strong analytical capabilities, including KPI tracking, reporting, and performance optimization, utilizing Adobe Analytics, PowerBI or similar tools
• Understanding of digital innovation, including relevant AI and automation applications
• Strong project and stakeholder management skills, with a hands‑on mindset and the ability to lead and collaborate across functions
• Fluent English and either German or French; Italian is an asset

Your Benefits

• Flexible Working Model: Opportunity for up to 50% remote work and flexible working hours in alignment with your manager. Possibility for 30 days of temporary work from abroad per year.
• Learning & Development: A broad range of training and development opportunities to support your personal and professional growth - because continuous learning is part of who we are.
• Collaborative Work Environment: A team-oriented workplace characterized by strong mutual support and a culture of constructive collaboration.

Our Company

Boehringer Ingelheim is a biopharmaceutical company active in both human and animal health. As one of the industry's top investors in research and development, the company focuses on developing innovative therapies that can improve and extend lives in areas of high unmet medical need. Independent since its foundation in 1885, Boehringer takes a long‑term perspective, embedding sustainability along the entire value chain. Our approximately 54,300 employees serve over 130 markets to build a healthier and more sustainable tomorrow. Learn more at www.boehringer-ingelheim.com.

Why Boehringer Ingelheim?

With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.

Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.

Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.

Want to learn more? Visit https://www.boehringer-ingelheim.com