International Omnichannel Strategy Lead

BridgeBio Pharma; Zug; Hybrid; CHF 140,000 - 190,000; Full time

Benefits offered by this job

Market leading compensation

Hybrid work model

Career development programs

Performance and recognition

Job summary

BridgeBio Pharma is seeking a senior professional to lead the International omnichannel engagement strategy. You will collaborate with country teams, IT, and Corporate Communications to drive digital channels and patient/HCP outreach, ensuring high-impact execution and measurable results.

You will shape content operations, localization, and CRM integration while applying AI tools to optimize campaigns across diverse geographies. The role is hybrid in Zug, with travel up to 20%.

Qualifications

• 8–10+ years in Pharma/Biotech omnichannel or digital roles.
• Experience designing omnichannel engagement across multiple markets.
• Hands-on with websites, email, social media, and CRM.
• Fluent in English with strong analytical skills.

Responsibilities

• Define and own the International omnichannel engagement strategy across markets.
• Partner with Sales Force Effectiveness to embed plans into CRM and field execution.
• Own the digital channel landscape including websites and social media.
• Set content ops standards and localization guardrails for CRM and tech.
• Define KPIs and generate insights from campaigns and CRM data, piloting AI tools.
• Direct pilot campaigns and manage agencies and vendors for delivery.

Skills

Omnichannel strategy

Digital channels

CRM

Change management

Analytics

Geographies

English fluency

Pharma/Biotech experience

Cross-functional collaboration

Education

BA/BS in Business or Life Sciences

MBA or related advanced degree

Tools

CRM systems

Marketing automation

Content management systems

Job description

BridgeBio Pharma is seeking a senior professional to lead the International omnichannel engagement strategy. You will collaborate with country teams, IT, and Corporate Communications to drive digital channels and patient/HCP outreach, ensuring high-impact execution and measurable results.

You will shape content operations, localization, and CRM integration while applying AI tools to optimize campaigns across diverse geographies. The role is hybrid in Zug, with travel up to 20%.