Digital Transformation Lead - Hybrid/Remote (Flexible Hours)

Boehringer Ingelheim Pharmaceuticals, Inc.; Basel; Hybrid; CHF 130,000 - 180,000; Full time

Job summary

Boehringer Ingelheim Pharmaceuticals, Inc. in Basel is seeking an experienced Digital Manager to shape and deliver the digital roadmap for Animal Health Switzerland.

You will translate business priorities, brand strategies and customer needs into scalable digital solutions, processes and measurable customer engagements. In this role you will combine strategic ownership with hands-on delivery across customer journeys, websites, digital campaigns, analytics, AI and automation, providing

Qualifications

• Bachelor’s or Master’s degree in Business, Digital Marketing, Information Systems, Data Analytics, Life Sciences or a related field.
• Several years of experience in Digital Marketing, Omnichannel, Customer Experience or Commercial Excellence in regulated industries.
• Strong expertise in digital marketing, omnichannel engagement, CRM, and content management.
• Hands-on experience with websites, digital platforms and CRM tools (Drupal, Salesforce/Veeva CRM, Veeva PromoMats, Canvas, Adobe Campaign).
• Strong analytical capabilities with KPI tracking, reporting and optimization (Adobe Analytics, PowerBI).
• Understanding of digital innovation including AI and automation.
• Strong project and stakeholder management; collaborative across functions.
• Fluent English and German or French; Italian is an asset.

Responsibilities

• Shape and execute the digital roadmap for Animal Health Switzerland, translating business and customer needs into impactful, scalable digital solutions.
• Advise Marketing and Product Management on digital technologies, channels and the effective orchestration of customer touchpoints.
• Lead key marketing platforms and processes, including Approved Emails, Adobe Campaign, Canvas, consent management and Veeva PromoMats.
• Own the strategy and operations of Animal Health Switzerland’s websites, landing pages and digital services, ensuring a strong user experience, high-quality content and reliable performance.
• Design and optimize customer journeys and deliver engaging digital campaigns, content, email marketing and virtual or hybrid customer experiences.
• Define meaningful KPIs, tracking frameworks and data-quality requirements across digital initiatives, platforms and channels.
• Monitor and analyze customer, campaign and channel performance, ensuring reliable reporting and impactful post-campaign evaluations.
• Turn data into actionable insights and recommendations, driving continuous optimization through a structured test-and-learn approach.
• Identify, pilot and scale opportunities in AI, automation and emerging digital technologies that create tangible value for Marketing and the wider organization.
• Establish effective standards and build organizational capabilities through training and best-practice sharing.

Skills

Digital Marketing

Omnichannel Engagement

Customer Journey

CRM & Marketing Automation

Content Management

Project Management

Stakeholder Management

AI & Automation

English (Fluent)

German or French

Education

Bachelor’s or Master’s degree in Business/Digital Marketing/Information Systems/Data Analytics/Life Sciences

Tools

Drupal

Salesforce/Veeva CRM

Veeva PromoMats

Canvas

Adobe Campaign

Adobe Analytics

PowerBI

Job description

Boehringer Ingelheim Pharmaceuticals, Inc. in Basel is seeking an experienced Digital Manager to shape and deliver the digital roadmap for Animal Health Switzerland.

You will translate business priorities, brand strategies and customer needs into scalable digital solutions, processes and measurable customer engagements. In this role you will combine strategic ownership with hands-on delivery across customer journeys, websites, digital campaigns, analytics, AI and automation, providing