Strategic Marketing Lead, Diabetes Care (Switzerland)

Thornton Tomasetti; Baar; On-site; CHF 140,000 - 180,000; Full time

Job summary

Abbott in Switzerland is hiring a Marketing Manager for Diabetes Care in Baar. You will develop brand strategy, oversee the Swiss marketing team, and manage in-country plans and events, aligning with EMEA. You will drive digital marketing and KOL engagement while maintaining budget discipline.

You will work cross-functionally with Medical, Regulatory, and Sales to ensure campaigns meet strategic goals and regulatory requirements, leading a high-performance team in a dynamic market.

Qualifications

• University degree or equivalent experience.
• Fluent in German and English; basic French; Italian is a plus.
• Minimum 10 years in medical technology/pharma with product management.
• Experience launching new products.
• Experience in brand management via digital marketing.
• Experience with MS Office and Veeva Enterprise.
• Experience in digital selling (eDetailers and rep-triggered emails).
• Experience in KOL management in Healthcare/Pharma.
• Marketing with advertising/creative agencies.
• E-commerce in Diabetes Monitoring or Endocrinology.
• Strong understanding of the Swiss market and regulatory landscape.
• Ability to articulate a vision and build high-performing teams.

Responsibilities

• Define brand strategy for the Swiss market.
• Create and track in-country marketing and brand plans; lead reviews at the EMEA level.
• Manage full A&P budget and provide reporting.
• Collaborate with sales to align campaigns with strategy.
• Ensure sales teams are trained to execute strategies.
• Coordinate with Medical, Regulatory, Customer Services, and external agencies.
• Report Marketing KPIs in monthly meetings.
• Lead insights generation and marketing planning.
• Develop and lead the Swiss marketing team.
• Manage events: congresses, patient and HCP events in Switzerland; gather competitor intel.

Skills

Brand management

Digital marketing

Team leadership

Budget management

MS Office

Veeva Enterprise

Digital selling

KOL management

E-commerce

Education

University degree

Tools

MS Office

Veeva Enterprise

Job description

Abbott in Switzerland is hiring a Marketing Manager for Diabetes Care in Baar. You will develop brand strategy, oversee the Swiss marketing team, and manage in-country plans and events, aligning with EMEA. You will drive digital marketing and KOL engagement while maintaining budget discipline.

You will work cross-functionally with Medical, Regulatory, and Sales to ensure campaigns meet strategic goals and regulatory requirements, leading a high-performance team in a dynamic market.