Remote B2B Marketing Director: Growth & Strategy

Jobgether; Schweiz; Remote; CHF 180,000 - 260,000; Full time

Job summary

Jobgether, on behalf of a partner in Switzerland, seeks a Director of B2B Marketing to drive strategic marketing for a portfolio of enterprise clients. You will lead multi-channel programs, align with client objectives, and build senior-level relationships while guiding cross-functional teams in a fully remote, fast-paced environment.

This role emphasizes demand generation, analytics, and rigorous measurement to deliver growth.

Qualifications

• 10+ years in B2B marketing, incl. agency experience.
• Experience with paid and organic multi-channel strategies.
• Expertise in paid search, paid social, display, and retargeting.
• Understanding of B2B buyer journeys, demand and lead generation.
• Proven ability to manage B2B client relationships and advise executives.
• Strong analytical skills to turn data into recommendations.
• Experience managing marketing budgets and spend allocation.
• Excellent communication and presentation skills.

Responsibilities

• Serve as a senior strategic marketing partner for a portfolio of B2B clients, providing direction, expertise, and ongoing counsel.
• Develop integrated marketing strategies and plans aligned with client business objectives, target audiences, and growth priorities.
• Translate business goals into actionable channel strategies, campaigns, performance indicators, and measurement frameworks.
• Build strong relationships with client executives and confidently communicate strategic recommendations, campaign results, and opportunities.
• Identify opportunities to expand and strengthen client marketing programs based on performance insights and changing business needs.
• Manage relationships with external vendors and partners to support effective execution and scalable results.
• Lead paid and organic B2B marketing strategies across relevant channels, including paid search, paid social, display advertising, and retargeting.
• Oversee organic growth initiatives across GEO, SEO, content marketing, and organic social media.
• Develop audience segmentation, targeting, messaging, and channel recommendations based on buyer behavior and client objectives.
• Coordinate with specialists across GEO, SEO, outbound email, content, creative, social media, and public relations to deliver integrated campaigns.
• Establish and monitor KPIs that connect marketing activities to lead generation, conversion, revenue, and broader business outcomes.
• Analyze campaign and channel performance to identify trends, opportunities, and areas requiring improvement.
• Use data to guide decisions related to budget allocation, audience targeting, messaging, content strategy, and channel mix.
• Translate complex performance data into clear, practical insights and recommendations for clients.
• Continuously test and optimize campaigns to improve engagement, demand generation, conversion rates, and return on investment.
• Provide strategic direction and oversight to cross-functional teams supporting B2B client accounts, ensuring consistent quality and accountability.
• Contribute to new business development through marketing strategy, proposals, pitches, and client presentations.
• Collaborate with senior leadership to establish best practices, improve workflows, and strengthen the organization’s B2B marketing capabilities.

Skills

Analytical thinking

Communication skills

Stakeholder management

Budget management

Remote collaboration

Job description

Jobgether, on behalf of a partner in Switzerland, seeks a Director of B2B Marketing to drive strategic marketing for a portfolio of enterprise clients. You will lead multi-channel programs, align with client objectives, and build senior-level relationships while guiding cross-functional teams in a fully remote, fast-paced environment.

This role emphasizes demand generation, analytics, and rigorous measurement to deliver growth.