Regional Manager, E-commerce & Digital Strategy, Europe

Kempinski Hotels; Genf; Vor Ort; CHF 110.000 - 170.000; Vollzeit

Zusammenfassung

Kempinski Hotels in Geneva seeks a Regional Manager, E-commerce & Digital Strategy, Europe to lead regional digital performance, translate global direction into local action, and support on-property teams with tools and training.

You will own paid media, web performance, content governance, and cross-functional collaboration with revenue management and marketing, ensuring regional goals are met across 20+ properties.

Qualifikationen

• 3-5 years of experience in digital marketing or e-commerce, ideally within hospitality or travel.
• Prior experience in a global, regional or cluster role mandatory.
• Strong working knowledge of paid media execution and performance monitoring.
• Hands-on experience training and supporting teams; ability to animate a community.
• Strong analytical skills to read performance data and identify opportunities.

Aufgaben

• Define regional digital strategy with global teams and implement yearly priorities.
• Monitor regional performance with monthly tracking, budgeting, and KPI reviews.
• Lead Owned Channels performance for Kempinski.com and Mobile App to drive revenue and conversions.
• Provide day-to-day support to on-property teams on web, app, and campaigns.
• Coordinate paid media campaigns and align hotel content with the go-to-market strategy.
• Deliver training sessions and onboarding for hotel digital teams and new E-commerce Managers.
• Govern and approve website content per global brand guidelines and best practices.

Kenntnisse

Digital marketing

E-commerce

Paid media

Analytics

Training delivery

Jobbeschreibung

Regional Manager, E-commerce & Digital Strategy, Europe

Department: Digital Strategy & Web

Employment Type: Permanent - Full Time

Location: Switzerland - Geneva

Description

We are seeking a versatile and dynamic professional to join our Geneva Corporate Office. This role is the operational backbone of regional digital performance. As Regional Manager, E-commerce & Digital Strategy, you execute the regional digital strategy set by the global team based on your recommendations and provide hands‑on support, training, and day‑to‑day guidance to on‑property teams. You are the go‑to expert for hotels navigating paid media, web performance, and digital best
practices, translating strategic direction into practical action, and ensuring properties have the tools,
knowledge, and support to hit their performance goals.

Key Responsibilities

• Regional Digital Strategy: Collaborate with global teams and Senior Director, Global E -commerce on defining the regional strategy for Europe; Implement the regional digital strategy and priorities set at the beginning of the year, translating high-level direction into concrete action plans for on‑property teams.
• Digital Performance Monitoring: Conduct monthly tracking, performance reviews, and annual budget reviews for the region; Set hotel goals for the year in line with regional and global KPIs;Prepare reports and highlight areas needing attention or escalation; Drive hotels to define action plans in case of performance shortfalls.
• Owned Channels Performance (Kempinski.com & Mobile App): Lead digital initiatives to drive performance on the brand online platforms through:

1. Traffic acquisition – Setting paid media campaigns, source market prioritization, agile demand capture, use cases, SEO/GEO focus
2. Web share protection – Overseeing rate parity strategy in collaboration with RM, engaging
   both hotel and corporate leadership
3. Conversion – Aligning digital campaigns with commercial go‑to‑market strategy, directing
   hotel content audits, guiding brand landing page improvements to ensure regional
   relevance and localization
4. Loyalty – Amplifying GHA campaigns, ensuring commercial leverage of the loyalty program
5. Accountability – Setting and following up on goals on several relevant digital KPIs and
   running targeted audits of selected properties.

• Day-to-Day Hotel Support: Serve as the first point of contact for on‑property teams digital questions, troubleshooting issues and providing tactical guidance on web, app, and campaign
  execution; Animate the regional digital community through weekly and monthly calls, setting clear
  performance goals for on‑property teams and fostering a culture of shared accountability and
  continuous improvement.
• Paid Media & Campaign Coordination: Support the execution of regional paid media campaigns
  and initiatives, coordinating timelines and assets with hotels and agencies; Provide strategic recommendations on hotel level media campaigns to maximize qualified traffic, ROI, and direct
  revenue across all 20+ properties; Monitor region performance of paid media investment in
  partnership with paid media agency and Global Paid Media Manager.
• Training & Onboarding Delivery: Deliver hands‑on training sessions and onboarding support for
  hotel‑level digital teams, ensuring consistent adoption of tools, platforms, and best practices; Lead the hiring and onboarding of new E‑commerce Managers.
• Web Content Governance & Approvals: Review and approve website content for hotels based
  on global brand guidelines and digital best practices on a weekly basis; Provide feedback on
  content that does not meet expectations; Audit and monitor hotel websites across the region to
  offer action points enhancing UX and conversion.
• Cross‑Functional Regional Partnership: Work closely with Regional Revenue Management and
  Commercial teams to ensure digital strategy is fully integrated into broader regional commercial
  planning and demand strategies; Lead hotel business reviews with other regional leaders; Conduct ad hoc cross‑functional calls, hotel visits and events where applicable.
• Global Initiatives: Follow up on implementation of global initiatives in hotels in the region; Share
  regional insights and hotel feedback with global corporate teams to ensure geographical and property‑level relevance.

Skills, Knowledge and Expertise

• 3-5 years of experience in digital marketing or e-commerce, ideally within hospitality or travel industry.
• Prior experience in a global, regional or cluster role mandatory.
• Strong working knowledge of paid media execution and performance monitoring.
• Hands‑on experience training and supporting teams: comfortable delivering repeatable,
  practical guidance and animating a community.
• Strong analytical skills with ability to read performance data and flag issues and identify
  actionable opportunities.
• Solid communication and relationship‑building skills to work effectively with on‑property teams
  and other disciplines.
• Working knowledge of OTAs is a plus. Understanding of revenue management is a plus.
• Fluency in English required; additional European languages are a strong plus.

Why Join Kempinski

Kempinski emphasizes talent development and offers career progression within its global network,
with properties in over 30 countries. There are opportunities to work in diverse cultural environments
whilst continuing your professional growth. We are proud to foster a culture where employees feel
valued, heard, and are empowered to deliver exceptional guest experiences.

Be part of a legacy, build your future. Discover the possibilities at Kempinski

Equal Opportunities:
As an equal opportunity employer, Kempinski embraces diversity and is committed to creating a
workplace where everyone feels valued and has the opportunity to succeed. Kempinski is committed
to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin,
sexual orientation, age, citizenship, marital status, disability, or veteran status.