Product Marketing Manager, Financial Crime Solutions

Jobgether; Schweiz; Presencial; CHF 120.000 - 180.000; Jornada completa

Descripción de la vacante

Jobgether is seeking a Product Marketing Manager for GraphAware Solutions based in Switzerland. You will shape positioning, messaging, and go-to-market strategy for innovative technology addressing complex industry challenges, starting with financial crime intelligence.

You will translate technical capabilities into compelling value propositions for enterprise customers and collaborate with Product, Sales, Marketing, and Engineering to drive campaigns and thought leadership.

Formación

• At least 5 years of experience in B2B technology marketing, including at least 3 years in product marketing, solutions marketing, or a closely related role.
• Experience marketing enterprise software, financial services technology, data platforms, analytics solutions, or other complex tech offerings.
• Ability to translate sophisticated technical concepts into clear, differentiated value propositions.
• Proven experience developing sales enablement materials and resources.
• Strong understanding of enterprise sales processes and the link between marketing activities, pipeline, and revenue growth.
• Experience conducting market, customer, industry, and competitive research and turning findings into strategies.
• Excellent written and verbal communication skills with the ability to simplify complex topics for varied audiences.
• Strong strategic thinking and hands-on execution, from positioning to practical marketing materials.
• High curiosity, adaptability, and willingness to explore new industries and technologies.
• Confidence using AI tools and automation to improve productivity and workflows.

Responsabilidades

• Conduct customer and market research to understand target industries, segments, personas, and buying behaviors.
• Own and refine the product positioning and messaging for industry solutions; develop narratives, proof points, and persona-focused materials.
• Develop sales enablement resources: pitch decks, solution overviews, guides, battlecards, and demos narratives.
• Collaborate with competitive intelligence to identify differentiators and provide guidance to sales teams.
• Partner with Sales, Customer Advocacy, and Content teams to develop customer stories and case studies.
• Define go-to-market strategy and campaigns; map audiences, challenges, messaging, and content needs.
• Develop thought leadership content and digital assets; collaborate with content teams on pages and articles.
• Create and optimize landing pages and other digital assets in collaboration with content specialists.

Conocimientos

B2B tech marketing

Product marketing

Sales enablement

Cross-functional collaboration

Strategic thinking

Content development

AI tooling

Stakeholder influence

Herramientas

Salesforce

Marketo

WordPress

Web analytics

Gong

Descripción del empleo

Jobgether is seeking a Product Marketing Manager for GraphAware Solutions based in Switzerland. You will shape positioning, messaging, and go-to-market strategy for innovative technology addressing complex industry challenges, starting with financial crime intelligence.

You will translate technical capabilities into compelling value propositions for enterprise customers and collaborate with Product, Sales, Marketing, and Engineering to drive campaigns and thought leadership.