Senior Public Sector Product Marketing Lead

Jobgether; Schweiz; On-site; CHF 120,000 - 180,000; Full time

Job summary

Jobgether, on behalf of a partner company, seeks a Sr. Product Marketing Manager for Government in Switzerland.

You will shape positioning and messaging for public-sector customers, including law enforcement, regulators, and tax authorities, translating complex data and AI capabilities into clear narratives that drive customer value. Collaborate with Product, R&D, Marketing, and Sales to lead GTM plans, competitive intelligence, and sales enablement.

Qualifications

• Five to eight years of product marketing, solutions marketing, industry marketing, or B2B enterprise tech marketing experience.
• Experience marketing to government customers across law enforcement, intelligence, regulatory, or tax functions.
• Proven ability to develop differentiated positioning and persuasive narratives.
• Outstanding writing, editing, and storytelling with concise headlines and sales materials.
• Strong understanding of public-sector procurement journeys and stakeholder dynamics.
• Ability to translate complex technical capabilities into operational benefits for executives and users.
• Experience collaborating across product, sales, and marketing to launch strategies and enablement resources.
• Ability to interpret customer needs and competitive landscape into actionable positioning and commercial strategies.
• Collaborative, self-directed leader capable of influencing senior stakeholders across teams.
• Comfort navigating ambiguity and managing multiple priorities independently.
• Curiosity and willingness to use AI tools to improve workflows and deliverables.
• Familiarity with blockchain/digital assets is a plus.
• Experience marketing AI-powered products, data platforms, or cybersecurity solutions is a plus.

Responsibilities

• Define public-sector positioning and messaging for government customers, including mission impact.
• Create tailored messaging for diverse government audiences.
• Develop strategic marketing assets to support sales communications.
• Lead competitive intelligence and translate insights into stronger positionings.
• Turn technical capabilities into industry-ready solutions and use cases.
• Drive go-to-market plans for product launches and platform capabilities.
• Support pricing and packaging narratives connected to operational benefits.
• Enable government sales teams with practical discovery frameworks and sales plays.
• Strengthen cross-functional alignment to scale resources and field execution.
• Incorporate market feedback and competitive evidence to refine messaging.

Skills

Public-sector marketing

Government buyers

Go-to-market planning

Strategic writing

Cross-functional leadership

AI fluency

B2B enterprise marketing

Job description

Jobgether, on behalf of a partner company, seeks a Sr. Product Marketing Manager for Government in Switzerland.

You will shape positioning and messaging for public-sector customers, including law enforcement, regulators, and tax authorities, translating complex data and AI capabilities into clear narratives that drive customer value. Collaborate with Product, R&D, Marketing, and Sales to lead GTM plans, competitive intelligence, and sales enablement.