Performance Marketing Lead - German, Remote + Equity

Explore Group; Zürich; Híbrido; CHF 73.000 - 82.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Equity participation

Remote CET ±2 hours

Hybrid options in Zurich/Berlin

Descripción de la vacante

Explore Group is seeking a hands-on Performance Marketing Lead to own paid acquisition across Meta, Google, YouTube and native platforms. You will manage budgets, optimize campaigns, and drive profitable growth in a fast-growing Healthtech startup with remote and hybrid options in Zurich and Berlin.

Fluent in German and English, you will craft compelling creative briefs, test messaging and landing pages, and leverage AI tools to automate workflows while improving CAC and ROAS.

Formación

• Hands-on experience managing multiple paid acquisition channels.
• Deep expertise in at least one channel with proven scaling results.
• Experience with advertorials and native advertising.
• Experience using CRM and email marketing platforms with lifecycle marketing.
• Proven experience running structured A/B tests and CRO initiatives.
• Analytical, commercially minded with budget ownership and growth.
• AI-first mindset with automation tools for marketing workflows.
• Fluent in German and English.

Responsabilidades

• Set up, manage and scale paid acquisition campaigns across Meta, Google, YouTube and native platforms.
• Own channel budgets, performance and optimisation, focusing on CAC and ROAS.
• Develop creative briefs informed by campaign data, customer insights and performance metrics.
• Test and iterate advertising creatives, messaging, hooks and landing pages.
• Build and optimise email campaigns and CRM flows, including segmentation and lifecycle automation.
• Identify conversion drop-offs and lead structured A/B testing across landing pages, quizzes and checkout journeys.
• Use AI tools to automate workflows across creative production, copywriting, reporting and performance analysis.
• Analyse campaign performance and turn data into actionable decisions for growth.

Conocimientos

Multi-channel ads

Campaign optimization

A/B testing

CRM & lifecycle

AI automation

German & English fluency

Herramientas

Meta Ads Manager

Google Ads

YouTube Ads

Native advertising platforms

Descripción del empleo

Explore Group is seeking a hands-on Performance Marketing Lead to own paid acquisition across Meta, Google, YouTube and native platforms. You will manage budgets, optimize campaigns, and drive profitable growth in a fast-growing Healthtech startup with remote and hybrid options in Zurich and Berlin.

Fluent in German and English, you will craft compelling creative briefs, test messaging and landing pages, and leverage AI tools to automate workflows while improving CAC and ROAS.