Growth Marketing Manager

Augmedi; Zollikon; On-site; CHF 90,000 - 140,000; Full time

Job summary

Augmedi is seeking a growth marketing leader to shape and execute a cross-channel strategy for both B2B and B2C audiences. You will manage campaigns on LinkedIn, Google Ads, Meta, and test landing pages, messaging, creatives and calls to action to drive qualified leads and growth.

You will build automated lead nurturing and CRM workflows, analyse KPIs, and collaborate with sales to ensure high lead quality while managing agencies and the marketing budget.

Qualifications

• Completed degree in marketing, business administration, communications, digital marketing or a related field.
• Practical experience in growth, digital or performance marketing, including Google Ads, LinkedIn Ads or Meta Ads.
• Strong understanding of digital funnels, lead generation and conversion optimisation.
• Confident with data and marketing KPIs, and able to turn analyses into concrete improvements.
• Independent, structured and execution-focused, with initiative and entrepreneurial thinking.
• Excellent German and English

Responsibilities

• Develop and implement a holistic growth marketing strategy for B2B and B2C audiences.
• Build and optimise the full funnel, from awareness and lead generation to conversion and retention.
• Plan and run performance campaigns on LinkedIn, Google Ads, Meta and other channels, and test landing pages, messaging, creatives and calls to action.
• Build automated lead nurturing and CRM processes, and run email, newsletter and outreach campaigns.
• Run A/B tests and growth experiments, track KPIs such as CAC, CPL, conversion rate, ROAS and report on them in dashboards.
• Support SEO, website and conversion rate optimisation, product launches, partnerships and events.
• Work closely with sales on lead quality, handover and sales enablement, and manage agencies, freelancers and the marketing budget.

Skills

Growth strategy

Digital marketing

Campaign management

Analytics

A/B testing

Lead generation

CRM automation

SEO

Content marketing

Education

Marketing degree

Tools

Google Ads

LinkedIn Campaign Manager

Meta Ads

Google Analytics

HubSpot

CRM software

Job description

Drive our growth across digital and commercial channels, from strategy to campaigns, with one clear goal: qualified leads, higher conversion and sustainable growth. Start immediately or by agreement.

What you'll do

• Develop and implement a holistic growth marketing strategy for B2B and B2C audiences
• Build and optimise the full funnel, from awareness and lead generation to conversion and retention
• Plan and run performance campaigns on LinkedIn, Google Ads, Meta and other channels, and test landing pages, messaging, creatives and calls to action
• Build automated lead nurturing and CRM processes, and run email, newsletter and outreach campaigns
• Run A/B tests and growth experiments, track KPIs such as CAC, CPL, conversion rate, ROAS and customer lifetime value, and report on them in dashboards
• Support SEO, website and conversion rate optimisation, product launches, partnerships and events
• Work closely with sales on lead quality, handover and sales enablement, and manage agencies, freelancers and the marketing budget

What you bring

• Completed degree in marketing, business administration, communications, digital marketing or a related field
• Practical experience in growth, digital or performance marketing, including Google Ads, LinkedIn Ads or Meta Ads
• Strong understanding of digital funnels, lead generation and conversion optimisation
• Confident with data and marketing KPIs, and able to turn analyses into concrete improvements
• Independent, structured and execution-focused, with initiative and entrepreneurial thinking
• Excellent German and English

Nice to have

Several years in growth or performance marketing, ideally B2B and in a startup or scale-up in SaaS, HealthTech, MedTech or EdTech; experience with CRM and marketing automation, tools like Google Analytics, HubSpot or LinkedIn Campaign Manager, SEO and content marketing, working with sales teams and international markets; and an understanding of medical or healthcare audiences.

What we offer

A key role with direct impact on the company's growth, room to shape things with short decision-making paths, direct collaboration with management and every part of the business, the chance to build marketing structures, processes and channels, a flexible and modern way of working, and an ambitious Swiss startup at the intersection of medicine, education and technology.