Performance Marketing Lead

Explore Group; Zürich; Hybrid; CHF 73,000 - 82,000; Full time

Benefits offered by this job

Equity participation

Remote CET ±2 hours

Hybrid options in Zurich/Berlin

Job summary

Explore Group is seeking a hands-on Performance Marketing Lead to own paid acquisition across Meta, Google, YouTube and native platforms. You will manage budgets, optimize campaigns, and drive profitable growth in a fast-growing Healthtech startup with remote and hybrid options in Zurich and Berlin.

Fluent in German and English, you will craft compelling creative briefs, test messaging and landing pages, and leverage AI tools to automate workflows while improving CAC and ROAS.

Qualifications

• Hands-on experience managing multiple paid acquisition channels.
• Deep expertise in at least one channel with proven scaling results.
• Experience with advertorials and native advertising.
• Experience using CRM and email marketing platforms with lifecycle marketing.
• Proven experience running structured A/B tests and CRO initiatives.
• Analytical, commercially minded with budget ownership and growth.
• AI-first mindset with automation tools for marketing workflows.
• Fluent in German and English.

Responsibilities

• Set up, manage and scale paid acquisition campaigns across Meta, Google, YouTube and native platforms.
• Own channel budgets, performance and optimisation, focusing on CAC and ROAS.
• Develop creative briefs informed by campaign data, customer insights and performance metrics.
• Test and iterate advertising creatives, messaging, hooks and landing pages.
• Build and optimise email campaigns and CRM flows, including segmentation and lifecycle automation.
• Identify conversion drop-offs and lead structured A/B testing across landing pages, quizzes and checkout journeys.
• Use AI tools to automate workflows across creative production, copywriting, reporting and performance analysis.
• Analyse campaign performance and turn data into actionable decisions for growth.

Skills

Multi-channel ads

Campaign optimization

A/B testing

CRM & lifecycle

AI automation

German & English fluency

Tools

Meta Ads Manager

Google Ads

YouTube Ads

Native advertising platforms

Job description

Performance Marketing Lead - Must speak German

Healthtech Startup | Remote / Hybrid | €80,000 to €90,000 + Equity

The Opportunity

An ambitious, high growth digital health business is looking for a hands on Performance Marketing Lead to take ownership of its paid acquisition strategy and drive the next stage of commercial growth.

Operating across men's and women's digital healthcare, the business is on a mission to make high quality, science backed healthcare more accessible through technology.

With an established customer base and significant growth ambitions, the company is looking for someone who can take ownership of its performance marketing channels, optimise the customer acquisition funnel and deliver measurable, profitable growth.

The Role

You will take ownership of performance across the entire acquisition funnel, from the first advert through to paid customer conversion.

Working directly with senior leadership, you will have responsibility for campaign performance, budgets, creative testing and conversion optimisation.

Key responsibilities include:

• Set up, manage and scale paid acquisition campaigns across Meta, Google, YouTube and native advertising platforms.
• Take ownership of channel budgets, campaign performance and optimisation, with a focus on reducing CAC and improving return on ad spend.
• Develop creative briefs informed by campaign data, customer insights and performance metrics.
• Test and iterate advertising creatives, messaging, hooks and landing pages to improve acquisition performance.
• Build and optimise email marketing campaigns and CRM flows, including segmentation, triggers and lifecycle automation.
• Identify conversion drop offs and lead structured A/B testing across landing pages, quizzes and checkout journeys.
• Use AI tools to automate workflows across creative production, copywriting, reporting and performance analysis.
• Analyse campaign performance and turn data into actionable decisions that drive profitable growth.

What We're Looking For

• Hands on experience managing at least two paid acquisition channels, such as Meta Ads, Google Ads, YouTube Ads or TikTok Ads.
• Deep expertise in at least one channel, with demonstrable results scaling campaigns and improving performance.
• Experience with advertorials and native advertising.
• Experience using modern CRM and email marketing platforms, with a strong understanding of lifecycle marketing.
• Proven experience running structured A/B tests and CRO initiatives, with measurable improvements in conversion.
• Strong understanding of creative performance, including the ability to develop compelling advertising hooks and messaging.
• A highly analytical and commercially minded approach, with experience owning budgets and delivering measurable growth.
• An AI first mindset, actively using automation and AI tools to improve marketing workflows.
• Fluent in German and English (both languages are essential requirements).

Experience within healthtech, digital healthcare, medtech or another regulated consumer environment would be advantageous.

The Environment

• Full ownership of paid acquisition channels, budgets and testing from day one.
• Direct exposure to senior leadership and fast decision making.
• An AI first working environment with access to tools and resources to automate your workflows.
• Creative and agency support to help accelerate campaign performance.
• The opportunity to make a tangible impact within a rapidly growing digital healthcare business.

Package & Location

• Equity participation
• Remote working across CET ±2 hours
• Hybrid options available in Zurich or Berlin