Paid Social Specialist

EF; Zürich; Vor Ort; CHF 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Discounts on EF programs for staff, F&

Free access to EF Hello language app

Tuition reimbursement

Gym on-site

Travel opportunities

Zusammenfassung

EF Language Abroad in Zurich is seeking a Paid Social Specialist to drive dynamic ad production across Meta, TikTok, Snapchat, and Reddit. You'll design templates, personalise messages, and ensure on-brand creative across markets.

You will work with marketing and analytics to test ideas, optimize performance, and maintain a library of reusable assets while adhering to EF's brand guidelines.

Qualifikationen

• At least 2 years of paid social creative production or performance design experience.
• Hands-on expertise with Smartly.io or a comparable platform.
• Proficiency with Adobe Creative Suite or Figma.
• Knowledge of platform specs and best practices for Meta, TikTok, Snapchat, Reddit.
• Strong cross-functional communication to share insights with teams.

Aufgaben

• Design, build, and manage dynamic ad templates and creative assets in Smartly.io.
• Produce personalized, data-driven ad variations at scale.
• Collaborate with marketing/brand teams to translate briefs into concepts.
• Maintain and improve a library of reusable ad templates for languages/markets.
• Design and run A/B and multivariate creative tests.
• Monitor creative performance and inform design decisions.
• Collaborate with paid social managers, creative and analytics teams.
• Support weekly and monthly performance reviews with insights.
• Ensure all assets comply with platform specs and EF brand guidelines.

Kenntnisse

Paid social production

Design tools (Adobe Creative Suite / F

Tools

Smartly.io

Jobbeschreibung

Zurich Office

At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives.

Job Description

Paid Social Specialist

Zurich Office

At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. We offer immersive short-term and long-term language courses and programs across different languages in the countries where they’re spoken.

Are you ready for a dynamic role in a truly international environment?

• The working language of our office is English and only CV's submitted in English will be considered.

Key Responsibilities

• Creative Production & Automation: Design, build, and manage dynamic ad templates and creative assets within Smartly.io, ensuring scalable and on‑brand ad production across Meta, TikTok, Snapchat, Reddit, and other paid social platforms.
• Dynamic Ad Personalisation: Leverage Smartly.io's creative automation capabilities to produce personalised, data‑driven ad variations at scale — tailoring messaging, visuals, and formats to specific audiences and markets.
• Creative Strategy: Collaborate with marketing and brand teams to translate campaign briefs into compelling visual concepts and ad formats that drive performance and align with EF's brand identity.
• Template Management: Build, maintain, and continuously improve a library of reusable ad templates within Smartly.io, adapting them for different languages, markets, and campaign objectives.
• Testing & Iteration: Design and execute structured creative A/B and multivariate tests across ad formats, visuals, copy variations, and audience segments to identify top‑performing creative combinations.
• Creative Performance Analysis: Monitor creative‑level performance data, identifying trends and insights to inform design decisions and optimise future ad production.
• Cross‑Team Collaboration: Work closely with paid social campaign managers, creative, and analytics teams to ensure creative assets are aligned with campaign goals and launch accurately and on schedule.
• Reporting: Contribute to weekly and monthly performance reviews with creative‑level insights, learnings, and recommendations for continuous improvement.
• Brand & Policy Compliance: Ensure all creative assets comply with platform specifications, data privacy regulations, and EF brand guidelines across all markets.

Required Skills And Qualifications

• Experience: At least 2 years of experience in paid social creative production or performance design, with hands‑on expertise in Smartly.io or a comparable creative automation platform.
• Smartly.io Proficiency: Deep working knowledge of Smartly.io's creative tools, including dynamic templates, feed‑based personalisation, and automated creative workflows.
• Design Skills: Strong visual design skills with proficiency in tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects) or Figma, with a keen eye for creating compelling, platform‑native ad creatives.
• Performance Mindset: Ability to balance creative quality with performance objectives — understanding how design choices impact CTR, engagement, and conversion, and using data to drive creative decisions.
• Platform Knowledge: Familiarity with ad specifications and creative best practices across Meta, TikTok, Snapchat, and Reddit.
• Cross‑functional Communication: Excellent communication skills, with the ability to present creative concepts and performance insights clearly to both creative and marketing stakeholders.

What EF Offers

• Discounts on EF programs for Staff, Friends, and Family for all EF Programs
• Free use of EF Hello: a premium Language Learning App
• Tuition Reimbursement for continued Education
• 15% off our on‑site Kita
• Swiss Travel Halb-tax reimbursement
• Free access to our fully equipped on‑site gym
• Exciting opportunities for domestic and international travel
• And much more…

About The Team

At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. We're dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen the connection between people across the globe. Through blending classroom‑based lessons with interactive exercises and real‑world practice, our courses bring you to the heart of the language. Together, our global staff help students from around the world develop the language skills they need to achieve their dreams. EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable.