Paid Social Specialist

EF Education First; Zürich; On-site; CHF 80,000 - 110,000; Full time

Benefits offered by this job

Staff program discounts

EF Hello language app

Tuition reimbursement

On-site Kita 15% off

On-site gym

Travel opportunities

Many more benefits

Job summary

EF Language Abroad, part of EF Education First, seeks a creative production professional to join our international Zurich team. You will design, build, and manage dynamic ad templates in Smartly.io, drive personalised variations, and collaborate with marketing to translate briefs into scalable creatives across Meta, TikTok, and more.

The role requires hands-on Smartly.io experience and strong visual design skills with Adobe Creative Suite or Figma.

Qualifications

• 2+ years of paid social creative production experience, with hands-on Smartly.io or similar.
• Strong design skills with Adobe Creative Suite or Figma.
• Ability to balance creative quality with performance goals.
• Familiarity with Meta, TikTok, Reddit ad specs and best practices.

Responsibilities

• Design, build, and manage dynamic ad templates and assets in Smartly.io.
• Leverage dynamic personalization to create data-driven ad variations.
• Translate briefs into compelling visuals and formats aligned with EF brand.
• Build and maintain a library of reusable ad templates for languages and markets.
• Design and run structured A/B and multivariate tests to identify top performers.
• Monitor creative performance and provide insights for optimization.
• Collaborate with paid social, creative, and analytics teams to ensure timely launches.
• Contribute to weekly/monthly performance reviews with actionable learnings.

Skills

Paid social creative

Smartly.io

Creative automation

Adobe Photoshop

Illustrator

After Effects

Figma

Data-driven design

Campaign analysis

Tools

Adobe Creative Suite

Figma

Job description

At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives.

We offer immersive short-term and long-term language courses and programs across different languages in the countries where they're spoken.

Are you ready for a dynamic role in a truly international environment?

*The working language of our office is English and only CV's submitted in English will be considered.

Key Responsibilities:

• Creative Production & Automation: Design, build, and manage dynamic ad templates and creative assets within Smartly.io, ensuring scalable and on-brand ad production across Meta, TikTok, Snapchat, Reddit, and other paid social platforms.
• Dynamic Ad Personalisation: Leverage Smartly.io's creative automation capabilities to produce personalised, data-driven ad variations at scale - tailoring messaging, visuals, and formats to specific audiences and markets.
• Creative Strategy: Collaborate with marketing and brand teams to translate campaign briefs into compelling visual concepts and ad formats that drive performance and align with EF's brand identity.
• Template Management: Build, maintain, and continuously improve a library of reusable ad templates within Smartly.io, adapting them for different languages, markets, and campaign objectives.
• Testing & Iteration: Design and execute structured creative A/B and multivariate tests across ad formats, visuals, copy variations, and audience segments to identify top-performing creative combinations.
• Creative Performance Analysis: Monitor creative-level performance data, identifying trends and insights to inform design decisions and optimise future ad production.
• Cross-Team Collaboration: Work closely with paid social campaign managers, creative, and analytics teams to ensure creative assets are aligned with campaign goals and launch accurately and on schedule.
• Reporting: Contribute to weekly and monthly performance reviews with creative-level insights, learnings, and recommendations for continuous improvement.
• Brand & Policy Compliance: Ensure all creative assets comply with platform specifications, data privacy regulations, and EF brand guidelines across all markets.

Required Skills and Qualifications:

• Experience: At least 2 years of experience in paid social creative production or performance design, with hands-on expertise in Smartly.io or a comparable creative automation platform.
• Smartly.io Proficiency: Deep working knowledge of Smartly.io's creative tools, including dynamic templates, feed-based personalisation, and automated creative workflows.
• Design Skills: Strong visual design skills with proficiency in tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects) or Figma, with a keen eye for creating compelling, platform-native ad creatives.
• Performance Mindset: Ability to balance creative quality with performance objectives - understanding how design choices impact CTR, engagement, and conversion, and using data to drive creative decisions.
• Platform Knowledge: Familiarity with ad specifications and creative best practices across Meta, TikTok, Snapchat, and Reddit.
• Cross-functional Communication: Excellent communication skills, with the ability to present creative concepts and performance insights clearly to both creative and marketing stakeholders.

What EF offers:

• Discounts on EF programs for Staff, Friends, and Family for all EF Programs
• Free use of EF Hello: a premium Language Learning App
• Tuition Reimbursement for continued Education
• 15% off our on-site Kita
• Free access to our fully equipped on-site gym
• Exciting opportunities for domestic and international travel
• And much more…

AtEF Language Abroadwe are dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen the connection between people across the globe.

About the Team

At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. We're dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen the connection between people across the globe.

We offer immersive short-term and long-term language courses and programs across different languages in the countries where they’re spoken. Through blending classroom-based lessons with interactive exercises and real-world practice, our courses bring you to the heart of the language. Together, our global staff help students from around the world develop the language skills they need to achieve their dreams.

EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable.