Paid Social Creative Specialist (Smartly.io)

EF Education First

Zürich

On-site

CHF 80,000 - 110,000

Full time

14 days+

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Benefits offered by this job

Staff program discounts

EF Hello language app

Tuition reimbursement

On-site Kita 15% off

On-site gym

Travel opportunities

Many more benefits

Job summary

EF Language Abroad, part of EF Education First, seeks a creative production professional to join our international Zurich team. You will design, build, and manage dynamic ad templates in Smartly.io, drive personalised variations, and collaborate with marketing to translate briefs into scalable creatives across Meta, TikTok, and more.

The role requires hands-on Smartly.io experience and strong visual design skills with Adobe Creative Suite or Figma.

Qualifications

2+ years of paid social creative production experience, with hands-on Smartly.io or similar.
Strong design skills with Adobe Creative Suite or Figma.
Ability to balance creative quality with performance goals.
Familiarity with Meta, TikTok, Reddit ad specs and best practices.

Responsibilities

Design, build, and manage dynamic ad templates and assets in Smartly.io.
Leverage dynamic personalization to create data-driven ad variations.
Translate briefs into compelling visuals and formats aligned with EF brand.
Build and maintain a library of reusable ad templates for languages and markets.
Design and run structured A/B and multivariate tests to identify top performers.
Monitor creative performance and provide insights for optimization.
Collaborate with paid social, creative, and analytics teams to ensure timely launches.
Contribute to weekly/monthly performance reviews with actionable learnings.