Marketing Automation Lead - Salesforce AI & Roadmap

INTEGRA Biosciences AG; Zizers; On-site; CHF 110,000 - 140,000; Full time

Benefits offered by this job

Campus in Zizers

In-house restaurant (La Pipetta)

Free parking & easy commute

Job summary

INTEGRA Biosciences AG in Zizers, Switzerland, seeks a Marketing Automation Specialist to own Salesforce Account Engagement, shaping its roadmap and impact on the sales pipeline. The role focuses on building automated journeys, defining roadmaps, and ensuring data quality while collaborating with IT and product teams.

The ideal candidate offers a marketing or business degree, 3+ years in B2B automation (Salesforce Account Engagement preferred), and strong HTML/CSS skills, with fluent English and

Qualifications

• Degree in marketing, business, or similar is required or equivalent experience.
• 3+ years of hands-on experience with a B2B marketing automation platform.
• Understanding of Salesforce CRM data and lead management.
• HTML/CSS skills for email templates and landing pages.
• Experience with requirements, user stories and backlogs.
• Analytical, structured and independent, and at ease with several stakeholders.
• Fluent English; is a plus.

Responsibilities

• Run and further develop Salesforce Account Engagement as product owner.
• Define the roadmap and backlog, and turn requirements into configuration or user stories for Application IT.
• Build automated customer journeys and email campaigns with Marketing, and Product Management.
• Refine lead scoring and the handover of qualified leads to
• Keep data quality, CRM sync and email deliverability in good shape.
• Work closely with our Product Owner Digital Customer Experience.
• Measure performance with clear KPIs, reports and dashboards.
• Evaluate new Salesforce features, including AI, and help decide the platform’s future.

Skills

Fluent English

HTML/CSS

Lead management

Analytical

Structured

Independent

Stakeholder management

Education

Degree in marketing, business, business informatics or similar

Tools

Salesforce Account Engagement

Job description

INTEGRA Biosciences AG in Zizers, Switzerland, seeks a Marketing Automation Specialist to own Salesforce Account Engagement, shaping its roadmap and impact on the sales pipeline. The role focuses on building automated journeys, defining roadmaps, and ensuring data quality while collaborating with IT and product teams.

The ideal candidate offers a marketing or business degree, 3+ years in B2B automation (Salesforce Account Engagement preferred), and strong HTML/CSS skills, with fluent English and