Marketing Automation Specialist (m/f/d | 100%)

INTEGRA Biosciences AG; Zizers; On-site; CHF 120,000 - 180,000; Full time

Job summary

INTEGRA Biosciences AG is seeking a Product Owner for Salesforce Account Engagement to own the roadmap, refine requirements, and build automated customer journeys across Marketing, Sales, and Product teams. You will ensure data quality, lead management, and successful CRM integrations as part of a coordinated Digital Customer Experience effort.

Fluent English is required, German is a plus, and a degree in marketing or related field with 3+ years in B2B marketing automation will be beneficial.

Qualifications

• 3+ years of hands-on experience with a B2B marketing automation platform, ideally Salesforce Account Engagement
• Good understanding of Salesforce CRM data and lead management
• Degree in marketing, business informatics or similar, or equivalent experience
• Fluent English; German is a plus

Responsibilities

• Run and further develop Salesforce Account Engagement as product owner.
• Define the roadmap and backlog, and turn requirements into configuration or user stories for Application IT.
• Build automated customer journeys and email campaigns with Marketing, Sales and Product Management.
• Refine lead scoring and the handover of qualified leads to Sales.
• Keep data quality, CRM sync and email deliverability in good shape.
• Work closely with our Product Owner Digital Customer Experience.
• Measure performance with clear KPIs, reports and dashboards.
• Evaluate new Salesforce features, including AI, and help decide the platform’s future.

Skills

Analytical

Structured thinking

Stakeholder management

Independent work

Education

Marketing / Business / Informatics degree

Tools

Salesforce Account Engagement

Salesforce CRM

HTML/CSS

Job description

Are you ready to use innovation to improve the lives of millions of people?

Do you think one step ahead, see opportunities where others see limits, and want to invest your energy in something meaningful? If so, INTEGRA is the right place for you.

Our solutions are not created by chance – they are the result of passion, precision and team spirit. With every technology we develop, we help people around the world to research diseases, perform diagnoses and enable new therapies. Whether in diagnostics, research or quality control, our instruments – made in Switzerland and the USA – make laboratory work safer, more efficient and more sustainable.

With us, you can make changes that will shape the world.

Does this sound like what you're looking for? Then join our team and help to accelerate scientific discovery.

What you can expect from the role

• Run and further develop Salesforce Account Engagement as product owner
• Define the roadmap and backlog, and turn requirements into configuration or user stories for Application IT
• Build automated customer journeys and email campaigns with Marketing, Sales and Product Management
• Refine lead scoring and the handover of qualified leads to Sales
• Keep data quality, CRM sync and email deliverability in good shape
• Work closely with our Product Owner Digital Customer Experience
• Measure performance with clear KPIs, reports and dashboards
• Evaluate new Salesforce features, including AI, and help decide the platform’s future

What you offer

• Degree in marketing, business, business informatics or similar, or equivalent experience
• 3+ years of hands-on experience with a B2B marketing automation platform, ideally Salesforce Account Engagement
• Good understanding of Salesforce CRM data and lead management
• Basic HTML/CSS skills for email templates and landing pages
• Experience with requirements, user stories and backlogs
• Analytical, structured and independent, and at ease with several stakeholders
• Fluent English; German is a plus