Marketing Automation Lead: Salesforce & AI Journeys

INTEGRA Biosciences AG; Zizers; On-site; CHF 120,000 - 180,000; Full time

Job summary

INTEGRA Biosciences AG is seeking a Product Owner for Salesforce Account Engagement to own the roadmap, refine requirements, and build automated customer journeys across Marketing, Sales, and Product teams. You will ensure data quality, lead management, and successful CRM integrations as part of a coordinated Digital Customer Experience effort.

Fluent English is required, German is a plus, and a degree in marketing or related field with 3+ years in B2B marketing automation will be beneficial.

Qualifications

• 3+ years of hands-on experience with a B2B marketing automation platform, ideally Salesforce Account Engagement
• Good understanding of Salesforce CRM data and lead management
• Degree in marketing, business informatics or similar, or equivalent experience
• Fluent English; German is a plus

Responsibilities

• Run and further develop Salesforce Account Engagement as product owner.
• Define the roadmap and backlog, and turn requirements into configuration or user stories for Application IT.
• Build automated customer journeys and email campaigns with Marketing, Sales and Product Management.
• Refine lead scoring and the handover of qualified leads to Sales.
• Keep data quality, CRM sync and email deliverability in good shape.
• Work closely with our Product Owner Digital Customer Experience.
• Measure performance with clear KPIs, reports and dashboards.
• Evaluate new Salesforce features, including AI, and help decide the platform’s future.

Skills

Analytical

Structured thinking

Stakeholder management

Independent work

Education

Marketing / Business / Informatics degree

Tools

Salesforce Account Engagement

Salesforce CRM

HTML/CSS

Job description

INTEGRA Biosciences AG is seeking a Product Owner for Salesforce Account Engagement to own the roadmap, refine requirements, and build automated customer journeys across Marketing, Sales, and Product teams. You will ensure data quality, lead management, and successful CRM integrations as part of a coordinated Digital Customer Experience effort.

Fluent English is required, German is a plus, and a degree in marketing or related field with 3+ years in B2B marketing automation will be beneficial.