Luxury Brand Marketing Lead

DAMIANI Group; Mendrisio; Vor Ort; CHF 120.000 - 190.000; Vollzeit

Zusammenfassung

Damiani Group seeks a Marketing Manager to lead Rocca, a luxury retail brand, translating a House of Brands model into a distinctive market position and customer proposition. You will drive an integrated marketing calendar and manage a small team, coordinating with stores, agencies and partner Maisons.

The role combines strategic thinking with hands-on execution, reporting to the Chief Retail Officer and aligning with Group marketing strategy and standards.

Qualifikationen

• 6–10 years of experience in marketing, brand management or retail marketing, ideally luxury/jewellery/watches.
• Ability to move between strategy and execution, defining positioning and annual plans and driving detailed deliverables.
• Strong branding and 360-degree activation across retail, events, CRM, digital, social and visual merchandising.
• Commercial and customer-oriented mindset, connecting marketing to traffic, acquisition, conversion and loyalty.
• Credibility and communication skills to engage senior stakeholders and marketing counterparts at luxury Maisons.
• Strong project management, budget discipline and ability to manage multiple priorities in a fast-moving environment.
• Fluent Italian and English; additional languages are an advantage.

Aufgaben

• Define and strengthen Rocca's brand positioning, value proposition and identity as a luxury retail destination.
• Develop and implement the Rocca Brand Book and guidelines across stores, events, digital channels and client touchpoints.
• Create a House of Brands concept that supports Rocca and Maisons with coherent consumer propositions.
• Translate strategy into briefs, campaigns, platforms and activation toolkits.
• Develop an annual retail marketing calendar aligned with commercial priorities and local opportunities.
• Design initiatives that drive traffic, appointments, conversion, client acquisition and loyalty across boutiques.
• Adapt national priorities into local plans and scalable international frameworks.
• Coordinate with Retail, Sales, CRM and E-commerce to connect activity with client development.

Kenntnisse

Brand strategy

Leadership

Campaign management

Cross-functional collaboration

Budget management

Project management

Communication skills

Luxury retail knowledge

Jobbeschreibung

Damiani Group seeks a Marketing Manager to lead Rocca, a luxury retail brand, translating a House of Brands model into a distinctive market position and customer proposition. You will drive an integrated marketing calendar and manage a small team, coordinating with stores, agencies and partner Maisons.

The role combines strategic thinking with hands-on execution, reporting to the Chief Retail Officer and aligning with Group marketing strategy and standards.