Digital Marketing Lead - E-commerce & Amazon

Movado Retail Group; Biel; On-site; CHF 120,000 - 150,000; Full time

Job summary

Movado Group, Inc. seeks a Digital Marketing Manager (100%) to lead digital marketing and e-commerce initiatives across Europe, with a strong focus on Amazon EU. You will own budgets, plan campaigns, coordinate content, and drive online sales while shaping merchandising and performance strategies.

The role requires strategic thinking and hands-on execution, collaboration with brand, product, and regional teams, and a proven track record in fashion or luxury retail online.

Qualifications

• Bachelor's degree in Marketing, Business, Communications.
• 5+ years in digital marketing and e-commerce, preferably in fashion/retail.
• Experience managing significant annual budgets and planning full-year digital strategies.
• Strong familiarity with Amazon advertising, merchandising, and retail performance dynamics.

Responsibilities

• Define and implement digital marketing and e-commerce strategies across Europe with ME oversight.
• Own the annual digital budget and in-year optimization for EU and ME markets.
• Lead Amazon advertising initiatives and coordinate merchandising and content.
• Collaborate with brand, product, and regional teams to align objectives and execution.
• Monitor performance metrics and generate actionable insights for optimization.
• Stay ahead of digital marketing and e-commerce trends to improve customer experience.

Skills

Digital marketing

E-commerce

Stakeholder management

Amazon advertising

Content strategy

Performance analytics

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Amazon Advertising

Job description

Movado Group, Inc. seeks a Digital Marketing Manager (100%) to lead digital marketing and e-commerce initiatives across Europe, with a strong focus on Amazon EU. You will own budgets, plan campaigns, coordinate content, and drive online sales while shaping merchandising and performance strategies.

The role requires strategic thinking and hands-on execution, collaboration with brand, product, and regional teams, and a proven track record in fashion or luxury retail online.