GTM Engineer (German-Speaking)

SalesPlaybook AG; Schweiz; Remote; CHF 120,000 - 180,000; Full time

Benefits offered by this job

90% remote work

Professional development budget (CHF 5

Small, focused client roster (4-6)

Performance-based compensation

Job summary

SalesPlaybook AG is seeking a GTM Engineer to own end-to-end GTM Engine projects, from architecture to measurable client outcomes. You will design high-performing signal workflows, integrations, and outbound frameworks, coordinating with clients and teams.

You will work in a remote-first setup with a focus on English and German communication, leveraging tools like HubSpot CRM, Clay, Lemlist, and Zapier to deliver repeatable growth systems for B2B tech clients.

Qualifications

• Proven experience delivering complex B2B automation or sales enablement projects.
• Deep understanding of GTM tooling and RevOps architecture – ability to design technical solutions from strategic input.
• Hands-on experience with: Clay, Smartlead, Lemlist, Instantly; Automation tools: Make.com, n8n, Zapier; HubSpot CRM (data architecture, workflows, integrations).
• Advanced use of LLMs (GPT, Claude, Perplexity) for enrichment, personalization, and signal analysis.

Responsibilities

• Own the full lifecycle of GTM-Engine projects – from discovery and system design to execution and measurable pipeline impact.
• Translate complex business goals into actionable technical architectures (automations, integrations, workflows).
• Lead technical validation and client alignment during both sales and delivery phases to ensure long-term success.
• Mentor junior GTM engineers and working students to ensure skill development and process consistency.

Skills

GTM Engineering

HubSpot

Automation

RevOps

LLMs

Project management

English C1

German C2

Tools

Clay

Smartlead

Lemlist

Instantly

Make.com

n8n

Zapier

HubSpot CRM

Job description

SalesPlaybook is DACH’s #1 Pipeline, Sales, and HubSpot agency for B2B technology companies (50–500 FTEs).
We help founders and revenue teams scale fast – by turning marketing and sales into a true revenue factory: repeatable, predictable, and efficient.

Our GTM Engineers sit at the intersection of sales strategy, automation & AI, and RevOps. They design and implement the systems that power signal-based growth.

As a GTM Engineer, you’ll own the end-to-end delivery of GTM Engine projects – from technical architecture to measurable client results.

You’ll work either independently or alongside another consultant to design, build, and optimize signal-based outbound systems that combine precision targeting, automation, and AI-driven personalization.

Tasks

Project Delivery & Client Impact

• Own the full lifecycle of GTM-Engine projects – from discovery and system design to execution and measurable pipeline impact.
• Translate complex business goals into actionable technical architectures (automations, integrations, workflows).
• Lead technical validation and client alignment during both sales and delivery phases to ensure long-term success.

GTM-Engine Development

• Design and standardize high-performing signal workflows, enrichment processes, and outbound frameworks.
• Integrate and optimize tools such as clay, teamfluence, lemlist or instantly to ensure system scalability.
• Evaluate and operationalize new data sources (e.g. ad intent, firmographic APIs, product usage signals).

Enablement & Process Ownership

• Build and maintain internal GTM knowledge infrastructure – including playbooks, templates, and Loom walkthroughs.
• Establish delivery standards and best practices to align client expectations with capacity and system complexity.
• Mentor junior GTM engineers and working students to ensure skill development and process consistency.

Strategic Contribution

• Identify “winning use cases” and translate them into repeatable frameworks that scale across clients.
• Collaborate with leadership on service design, new offerings, and GTM methodology refinement.

Requirements

• Proven experience delivering complex B2B automation or sales enablement projects
• Deep understanding of GTM tooling and RevOps architecture – ability to design technical solutions from strategic input.
• Hands-on experience with: Clay, Smartlead, Lemlist, Instantly; Automation tools: Make.com, n8n, Zapier; HubSpot CRM (data architecture, workflows, integrations)
• Advanced use of LLMs (GPT, Claude, Perplexity) for enrichment, personalization, and signal analysis.
• Strong project management skills and client-facing communication (English C1 & German C2). Analytical mindset with a focus on precision, repeatability, and measurable performance impact.

Benefits

• Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency
• Working with a manageable number of focused clients (4-6 simultaneously)
• Positioning as a specialist expert in the B2B sales landscape
• 90% remote work and fast decision-making processes
• Performance-based compensation based on results
• Professional development budget of up to 5,000 CHF annually