Go-To-Market Leader: Growth & Cross-Functional Strategy

Dectris AG; Dättwil; On-site; CHF 180,000 - 240,000; Full time

Benefits offered by this job

Flexible working arrangements

International work environment

Modern infrastructure

Home office options

Subsidised meals

Job summary

DECTRIS AG is seeking a Lead Go To Market to own the digital services GTM strategy and orchestrate collaboration between Product, Marketing, and Customer Success. You will sharpen segmentation and messaging grounded in field evidence and drive growth experiments across the funnel.

You will lead the transition from sales-led to product-led sales, define activation metrics, and build self-serve motions to scale. Strong English communication and a background in tech or SaaS are essential.

Qualifications

• 10+ years in product marketing, growth, or go-to-market roles in tech or SaaS.
• A track record of moving acquisition, conversion, or expansion numbers you were personally accountable for.
• Experience with both sales-led and product-led motions, ideally having lived the transition between them.
• Proven cross-functional leadership: you align product, marketing, sales, and customer success without relying on positional authority.
• An experiment-driven working style: clear hypotheses, honest instrumentation, fast decisions.
• Comfort using AI tools in your own work, with a sense for where they add real leverage.
• Bonus: background in science, R&D, higher education, or industrial research; experience selling into these environments.
• Experience having applied AI in a growth, marketing, or product context.

Responsibilities

• Own the go-to-market strategy for our digital services: how we acquire, convert, and expand customers, including the metrics that tell us it's working.
• Orchestrate the cross-functional engagement between Product Management, Marketing, and Customer Success into one operating rhythm, with clear stages, owners, and handoffs.
• Sharpen who we sell to and why we win: segmentation, positioning, and messaging grounded in field evidence rather than opinion.
• Design and run growth experiments across the funnel (campaigns, packaging, onboarding, expansion plays) scaling what works and killing what doesn't, fast.
• Lead the transition from sales-led growth to product-led sales: instrument the funnel, define activation and product-qualified signals, and build the self-serve motions that come with critical mass.
• Turn product launches into pipeline: coordinated releases where product, marketing, and sales move as one.
• Carry field insight back into product, pricing, and packaging decisions, and carry strategy back out to the teams executing it.
• Use AI and automation to multiply your reach in targeting, content, analysis, and the GTM operating system itselfYour Skills

Skills

Go-to-market leadership

Growth marketing

Product marketing

Cross-functional leadership

Experiment-driven

English communication

AI tools usage

Product-led sales

Tools

AI tools

Job description

DECTRIS AG is seeking a Lead Go To Market to own the digital services GTM strategy and orchestrate collaboration between Product, Marketing, and Customer Success. You will sharpen segmentation and messaging grounded in field evidence and drive growth experiments across the funnel.

You will lead the transition from sales-led to product-led sales, define activation metrics, and build self-serve motions to scale. Strong English communication and a background in tech or SaaS are essential.