Global Marketing Lead — Launch & Market Strategy

Biogen International GmbH

Baar

On-site

CHF 180,000 - 240,000

Full time

3 days ago

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Benefits offered by this job

On-site in Baar

Permanent contract

Immediate start

Job summary

Biogen International GmbH is seeking a Marketing Lead for SMA in Baar, Switzerland. You will drive global market development, launch readiness, and omnichannel campaigns with cross-functional teams worldwide.

The role emphasizes messaging hierarchy, partnerships with agencies, and go-to-market planning to ensure successful product launches. Extensive digital marketing and analytics experience is highly desirable.

Qualifications

12–15 years of biopharmaceutical marketing experience.
Strong collaboration with global, regional, and cross-functional teams.
Proven ability to develop market-shaping and launch-ready strategies.
Experience with digital marketing and analytics for launches.
Proficient in creating go-to-market plans and messaging hierarchies.
Excellent stakeholder influence across multiple functions.

Responsibilities

Lead market development and launch readiness strategies for global commercialization.
Oversee messaging, omnichannel campaigns, and regional executions.
Collaborate with Medical Affairs, Insights, and Corporate Communications.
Drive go-to-market planning and resource allocation for launch.
Partner with agencies to develop assets and programs.
Support Launch Readiness Reviews and risk mitigation.
Develop CRM and customer engagement plans for omni-channel reach.