Global GTM Marketing Lead - 9-Month Maternity Cover

On; Zürich; On-site; CHF 150,000 - 210,000; Full time

Job summary

On is seeking a senior, strategic Head of GTM Marketing for a 9-month maternity cover based in Zurich. You will shape and optimize our global GTM model, governance, rhythms, and decision criteria to empower cross-functional teams to plan and activate with impact.

You will translate brand, product, and commercial strategies into unified, consumer-centric roadmaps, ensuring launches land consistently across DTCe, DTCr, and Wholesale worldwide.

Qualifications

• GTM leadership experience in a global consumer brand, sportswear label, or omnichannel retailer.
• Ability to influence and drive alignment across senior leaders and regional teams.
• Track record designing operating models, governance cadences, and seasonal frameworks.
• Understanding of omnichannel retail dynamics across DTC, owned retail, and wholesale.
• Strong budgeting, data analysis, and prioritization skills.
• Resilience and problem-solving in fast-paced environments.
• Experience managing and mentoring diverse teams with empathy and accountability.
• Fluent English; based in Zurich or willing to work from HQ.

Responsibilities

• Establish and refine the global GTM operating model and governance frameworks.
• Own unified source of truth for global GTM activities; identify dependencies and mitigate risks.
• Lead end-to-end seasonal GTM planning with Strategy and Brand Directors.
• Translate global direction into impactful local execution with regional teams.
• Oversee integrated seasonal GTM calendar across DTC E‑commerce, DTC Retail, and Wholesale.
• Model budgets across GTM priorities aligned with product launches and brand moments.
• Oversee marketing inventory, samples, and event production for global campaigns.
• Lead, mentor, and coach the GTM Marketing team to foster collaboration and accountability.

Skills

GTM Leadership

Cross-functional alignment

Strategic vision

Omnichannel fluency

Data-driven budgeting

Agility

People leadership

English proficiency

Job description

On is seeking a senior, strategic Head of GTM Marketing for a 9-month maternity cover based in Zurich. You will shape and optimize our global GTM model, governance, rhythms, and decision criteria to empower cross-functional teams to plan and activate with impact.

You will translate brand, product, and commercial strategies into unified, consumer-centric roadmaps, ensuring launches land consistently across DTCe, DTCr, and Wholesale worldwide.