Global Google Ads Lead — Paid Search & Strategy

Swatch Group; Schweiz; On-site; CHF 100,000 - 180,000; Full time

Job summary

Swatch Group is seeking a paid search specialist to help set the strategy and optimise campaigns across HQ international accounts. You will design scalable structures for 20+ subsidiaries and manage budgets across markets, coordinating with agencies and internal teams.

You will stay ahead of Google Ads developments, analyse performance in GA4, and contribute to the broader channel-mix strategy, collaborating with creative, e-commerce and web teams to improve assets and landing pages.

Qualifications

• Experience managing Google Ads campaigns across multiple markets.
• Strong analytical skills with data-driven decision making.
• Ability to coordinate with agencies and internal teams.
• Familiarity with measurement tools and reporting.

Responsibilities

• Plan, build, launch and optimise Google Ads campaigns for HQ international accounts (Search, Performance Max, YouTube).
• Design scalable multi-market account structures and assets across 20+ subsidiaries.
• Manage bid strategy, budgets, and optimise terms to improve incremental return.
• Lead testing of bidding, creative, audiences and formats and document learnings.

Skills

Google Ads

GA4

Budget management

Bid strategy

Multi-market management

Tools

Google Ads

GA4

Performance Max

YouTube Ads

Job description

Swatch Group is seeking a paid search specialist to help set the strategy and optimise campaigns across HQ international accounts. You will design scalable structures for 20+ subsidiaries and manage budgets across markets, coordinating with agencies and internal teams.

You will stay ahead of Google Ads developments, analyse performance in GA4, and contribute to the broader channel-mix strategy, collaborating with creative, e-commerce and web teams to improve assets and landing pages.