Global Fair Marketing & Experiential Leader

Art Basel; Basel; Vor Ort; CHF 180.000 - 280.000; Vollzeit

Zusammenfassung

Art Basel is seeking an experienced Head of Fair Marketing & Experiential to lead the global marketing and experiential strategy across its core fairs in Qatar, Hong Kong, Basel, Paris and Miami Beach. This role shapes go-to-market frameworks and ensures a distinct local identity with global brand coherence.

You will own the marketing calendar, ticketing collaboration, and budget planning, driving attendance, engagement, and revenue while delivering a world-class customer experience across

Qualifikationen

• 10+ years of senior experience in brand marketing, campaign leadership, or large-scale event/fair activation.
• Proven track record of delivering high-impact global campaigns with measurable business outcomes.
• Strong experience operating in complex, matrixed, international environments.
• Deep understanding of digital, social, content, and experiential marketing.
• Strong commercial mindset with experience driving attendance, ticketing, or revenue-led objectives.
• Strategic thinker with excellent operational, project management, and execution skills.
• Confident senior stakeholder manager with strong presence and influence.
• Proven experience leading and developing teams within set frameworks, ensuring structure, accountability, and high performance.
• Excellent storytelling, presentation, and stakeholder-management capabilities.
• Fluent in English; additional languages are a plus.

Aufgaben

• Serve as the global owner of fair marketing and experiential initiatives, shaping frameworks and final sign-off for integrated campaigns across all Art Basel shows.
• Ensure each fair expresses a clear local identity while reinforcing Art Basel's global brand coherence to drive awareness, attendance, and engagement.
• Lead short, high-velocity go-to-market frameworks for all fairs, balancing global strategy with local experiential initiatives.
• Own the always-on and peak fair moments marketing and experiential calendar, ensuring continuity across regions, channels, and internal teams.
• Oversee ticketing strategy, portfolio definition, pricing logic, and implementation across all shows, in collaboration with commercial and ticketing teams.
• Track attendance, ticketing, and commercial targets using data to optimise performance.
• Own global ticket sales revenue targets across all fairs and align strategies to commercial objectives while remaining experience-led.
• Own the global fair marketing and experiential budgets with disciplined planning and forecasting, providing budget scenarios.
• Ensure campaigns are informed by audience insights, cultural context, and real-time performance data.
• Measure marketing impact and continuously optimise campaigns to maximise ROI and audience conversion.

Kenntnisse

Brand marketing

Campaign leadership

Event activation

Digital marketing

Team leadership

Stakeholder management

Budget management

Global cross-market

Audience insights

Jobbeschreibung

Art Basel is seeking an experienced Head of Fair Marketing & Experiential to lead the global marketing and experiential strategy across its core fairs in Qatar, Hong Kong, Basel, Paris and Miami Beach. This role shapes go-to-market frameworks and ensures a distinct local identity with global brand coherence.

You will own the marketing calendar, ticketing collaboration, and budget planning, driving attendance, engagement, and revenue while delivering a world-class customer experience across