Global Category Manager: Medical Devices & Innovation

Geistlich; Root; Sur place; CHF 120 000 - 160 000; Plein temps

Résumé du poste

Geistlich is seeking a Global Category Manager to lead early stages of the product lifecycle, from ideation to strategic development, in Root, Switzerland. You will integrate market insights, product positioning, and multibrand strategies to align with business goals and drive global impact.

The role requires strong strategic thinking, experience in marketing concepts, and collaboration across R&D, BD, and clinicians to test prototypes and shape product development.

Qualifications

• Proven, in-depth experience in developing marketing concepts and strategies.
• 5–10 years of experience as a Category Manager or Product Manager, preferably in dental/medical devices.
• Master’s degree in marketing, Business Administration, or related field relevant to the dental sector.
• Excellent communication and persuasion skills; proactive and confident in driving initiatives.
• Fluent in English; German or other languages is a plus.

Responsabilités

• Leading upstream marketing activities from ideation to product launch.
• Defining and implementing product and marketing strategies based on customer needs, using a multibrand approach.
• Supporting market research to uncover customer insights, pain points, and competitive dynamics.
• Building business cases for new product opportunities, including pricing strategies and competitor benchmarking.
• Managing the product roadmap and lifecycle to ensure timely development and market introduction.
• Developing compelling value propositions, USPs, and product claims.
• Collaborating with Business Development and R&D to evaluate and launch new products aligned with strategic goals.
• Engaging directly with clinicians to test prototypes and gather feedback for product development.

Connaissances

Marketing concepts

Product management

Strategic thinking

Cross-functional collaboration

Communication

Relationship building

Self-motivation

English fluency

Formation

Master's degree in marketing or Business Administration

Description du poste

Geistlich is seeking a Global Category Manager to lead early stages of the product lifecycle, from ideation to strategic development, in Root, Switzerland. You will integrate market insights, product positioning, and multibrand strategies to align with business goals and drive global impact.

The role requires strong strategic thinking, experience in marketing concepts, and collaboration across R&D, BD, and clinicians to test prototypes and shape product development.