Global Category Manager

Geistlich; Root; On-site; CHF 120,000 - 160,000; Full time

Job summary

Geistlich is seeking a Global Category Manager to lead early stages of the product lifecycle, from ideation to strategic development, in Root, Switzerland. You will integrate market insights, product positioning, and multibrand strategies to align with business goals and drive global impact.

The role requires strong strategic thinking, experience in marketing concepts, and collaboration across R&D, BD, and clinicians to test prototypes and shape product development.

Qualifications

• Proven, in-depth experience in developing marketing concepts and strategies.
• 5–10 years of experience as a Category Manager or Product Manager, preferably in dental/medical devices.
• Master’s degree in marketing, Business Administration, or related field relevant to the dental sector.
• Excellent communication and persuasion skills; proactive and confident in driving initiatives.
• Fluent in English; German or other languages is a plus.

Responsibilities

• Leading upstream marketing activities from ideation to product launch.
• Defining and implementing product and marketing strategies based on customer needs, using a multibrand approach.
• Supporting market research to uncover customer insights, pain points, and competitive dynamics.
• Building business cases for new product opportunities, including pricing strategies and competitor benchmarking.
• Managing the product roadmap and lifecycle to ensure timely development and market introduction.
• Developing compelling value propositions, USPs, and product claims.
• Collaborating with Business Development and R&D to evaluate and launch new products aligned with strategic goals.
• Engaging directly with clinicians to test prototypes and gather feedback for product development.

Skills

Marketing concepts

Product management

Strategic thinking

Cross-functional collaboration

Communication

Relationship building

Self-motivation

English fluency

Education

Master's degree in marketing or Business Administration

Job description

Job ID: 742

Workload: 100%

Contract type: Permanent

Location: Root, LU, CH, 6039

By tradition, we are committed to a pioneering spirit that puts employees at the center. They are committed to what drives Geistlich to excellence: a passion for regeneration. This results in innovative medical products that restore bone, cartilage as well as soft tissue. Our motivated team is looking forward to you and working together in a modern, dynamic working environment with an international flair.

Interesting challenges await us on the way to realizing our vision. For this, we are looking for you as Global Category Manager.

As Global Category Manager you will lead the early stages of the product life cycle—from customer-driven ideation to strategic product development. Your role bridges market insights, product positioning, and multibrand strategies to ensure alignment with business goals. If you’re a strategic thinker with a passion for innovation and cross-functional collaboration, this is your opportunity to make a global impact.

Tasks

• Leading upstream marketing activities from ideation to product launch.
• Defining and implementing product and marketing strategies based on customer needs, using a multibrand approach.
• Supporting market research to uncover customer insights, pain points, and competitive dynamics.
• Building business cases for new product opportunities, including pricing strategies and competitor benchmarking.
• Managing the product roadmap and lifecycle to ensure timely development and market introduction.
• Developing compelling value propositions, unique selling points (USPs), and product claims.
• Collaborating with Business Development and R&D to evaluate and launch new products aligned with strategic goals.
• Engaging directly with clinicians to test prototypes and gather feedback for product development.

Qualifications

• Proven, in-depth experience in developing marketing concepts and strategies
• 5–10 years of experience as a Category Manager or Product Manager, preferably in the dental and/or medical device industry.
• Proven success in B2B environments, with a solid understanding of indirect sales channels and distributor networks.
• A master’s degree in marketing, Business Administration, or a related field relevant to the dental sector.
• Excellent communication and persuasion skills; proactive and confident in driving initiatives.
• Strong relationship building abilities and resilience in overcoming challenges.
• An open-minded, innovation-driven, and highly self-motivated personality.
• Fluent in English; proficiency in German or other languages is a plus.

Does your profile fit our position? Then we look forward to receiving your complete application.