Digital Media Project Manager

Richemont; Plan-les-Ouates; On-site; CHF 120,000 - 180,000; Full time

Job summary

Piaget in Switzerland seeks a Digital Media Project Manager to define, coordinate, and optimize global digital media strategies across markets, driving brand awareness and performance.

You will lead campaigns across social, display, programmatic, and search, partnering with agencies and local teams, ensure accurate tagging with UTMs, and deliver data‑driven insights through performance dashboards to steer decisions.

Qualifications

• Minimum 5 years of experience in digital media (agency or client-side) in the luxury sector.
• Bachelor’s or Master’s degree in Marketing, Digital Media, Communications, or Business.
• Expertise in paid social media and/or paid search with hands-on campaign management.
• Strong analytical skills to translate data into actionable strategies.
• Experience in Google Analytics, UTM tracking, and performance dashboards.
• Fluent in English and French.

Responsibilities

• Define and coordinate global digital media strategies aligned with business goals and brand equity.
• Oversee campaigns across social, display, programmatic, and search, with agencies and local teams.
• Monitor performance and optimize strategies to reach KPIs and ROAS.
• Provide strategic recommendations based on campaign insights to management.

Skills

Paid social media

Paid search

Data analysis

English & French fluency

Education

Bachelor’s or Master’s degree in Marketing, Digital Media, Communications, or Business

Tools

Google Analytics

UTM tracking

Performance dashboards

Job description

As a Digital Media Project Manager, you will be responsible for defining, coordinating, and optimizing digital media strategies to enhance global brand awareness, engagement, and performance across markets.

You will work closely with internal teams, agencies, and key stakeholders to ensure a cohesive, data-driven approach to paid media, delivering impactful campaigns that align with the brand equity and business objectives.

HOW WILL YOU MAKE AN IMPACT?

• Digital Media Strategy & Coordination: Define and implement global digital media strategies aligned with business goals and brand equity. Coordinate these strategies across markets for consistent brand communication. Consolidate and align media investments and campaign calendars across all markets.
• Campaign Management & Execution: Oversee the launch and execution of digital media campaigns (social, display, programmatic, search) collaborating with agencies and local teams. Review and validate media plans, budgets, and assets before activation. Manage UTMs and tracking URLs. Monitor campaign performance, adjust strategies to optimize results, and supervise the Paid Search strategy to meet objectives and KPIs.
• Performance Analysis & Reporting: Create and maintain accurate performance dashboards providing actionable insights. Analyze campaign results, identify key learnings, and propose optimizations. Stay updated on digital trends, luxury consumer behaviors, and emerging technologies to drive media strategy innovation.
• Cross-Team Management & Agency Management: Act as the main point of contact between internal teams (creative, e-commerce, PR, retail), markets, and media agencies. Ensure seamless coordination and alignment of digital media with overall brand strategy. Provide strategic recommendations to management based on campaign performance and industry insights.

HOW WILL YOU EXPERIENCE SUCCESS WITH US?

• Minimum 5 years of experience in digital media (agency or client-side), preferably in the luxury sector.
• Bachelor’s or Master’s degree in Marketing, Digital Media, Communications, or Business.
• Expertise in paid social media and/or paid search with hands-on experience in campaign management.
• Strong analytical skills to extract insights from data and translate them into actionable strategies.
• Experience in Google Analytics, UTM tracking, and performance dashboards.
• Curious, agile, and precise, with an eye for detail and luxury brand aesthetics.
• Fluent in English and French

STILL WONDERING WHY YOU SHOULD APPLY?

• A Welcoming Team: Join our friendly, open-minded, and talented team, where your skills will be valued and your contributions will make a real difference.
• Dynamic and Engaging Work: Experience daily activities that are interesting, challenging, and diverse, keeping you engaged and motivated.
• Investment in Your Growth: We are passionate about developing our people, and you will have access to various training and development opportunities to enhance your skills and advance your career.

The Piaget culture of encouraging Extra-Care, fostering Mastery and bringing out the Extraordinary in our people, means that we will always go further, doing "what has never been done before". Together.