[Universal Genève] Senior Social Media Manager (f/m/x)

Universal Genève; Zürich; On-site; CHF 140,000 - 190,000; Full time

Benefits offered by this job

Home office

Referral program

Culture of feedback

Job summary

Universal Genève SA, a historic Swiss maison, seeks a Senior Social Media Manager to lead the social media strategy and presence across platforms, translating the brand's identity into engaging content. You will collaborate with Brand Communications, Editorial, Creative, and external partners to build a distinctive voice, leverage data and culture to evolve the approach, and manage community engagement.

The ideal candidate has 8+ years international experience, a background in luxury brands, and

Qualifications

• 8+ years international experience in social media or related field.
• Experience in luxury and premium brands.
• Strong editorial, storytelling, and communication skills.
• Excellent English and French communication skills.
• Proven experience developing social media strategies across multiple platforms.
• Strong understanding of platforms, formats, community management, and audience behaviour.

Responsibilities

• Own and implement the Maison’s social media strategy across relevant platforms.
• Develop editorial calendars and lead social-first storytelling across campaigns, heritage, and brand moments.
• Shape the Maison’s social voice and adapt content to each platform.
• Identify cultural and platform trends and translate them into opportunities for the Maison.
• Own the community management strategy with consistent engagement across channels.
• Monitor conversations, audience behaviour, and sentiment for insights.
• Coordinate agencies and external partners to ensure quality and consistency.
• Own and update social media guidelines and best practices across internal and external stakeholders.

Skills

International experience

Luxury brands

Social media strategy

Editorial/storytelling

Project management

Analytics mindset

Tools

Brandwatch

Hootsuite

Sprinklr

Job description

Founded in 1894, Universal Genève is an iconic Swiss watchmaking Maison celebrated for its rich heritage and timeless elegance. Known as the “Couturier de la Montre”, the Maison unites technical excellence with refined design, crafting timepieces with the same precision, creativity, and attention to detail as a couture creation.

Today, Universal Genève enters a new chapter. Its revival is shaped by exceptional timepieces and a commitment to building a distinctive, contemporary expression of the Maison across every touchpoint.

Social media is where this new chapter comes to life — connecting the Maison with a global community through storytelling, culture, conversation, and creativity.

For those ready to build a legacy

Joining Universal Genève at this stage means becoming part of a defining relaunch, with the opportunity to shape how a historic Maison engages with a new generation of clients, collectors, and communities.

As Senior Social Media Manager, you will own the Maison’s social media strategy and presence, translating its identity into compelling content while building meaningful relationships with audiences across platforms.

Working closely with Brand Communications, Editorial, Creative, Digital, and external partners, you will ensure a distinctive and consistent social presence while using data, cultural insights, and platform developments to continuously evolve the approach.

Your craft

• Own and implement the Maison’s social media strategy across relevant platforms
• Develop editorial calendars and lead social-first storytelling across campaigns, products, heritage, and brand moments
• Shape the Maison’s social voice and ensure content is adapted to each platform
• Identify relevant cultural and platform trends and translate them into opportunities for the Maison
• Own the community management strategy and ensure meaningful, consistent engagement across channels
• Monitor conversations, audience behaviour, and sentiment, identifying relevant insights and opportunities
• Establish clear principles and processes for community engagement and escalations

Performance & partnerships

• Own social media reporting, KPIs, and performance analysis, turning insights into actionable recommendations
• Coordinate agencies, creators, and external partners to ensure quality and consistency
• Own and update social media guidelines and best practices across internal and external stakeholders
• Stay ahead of social platforms, digital culture, emerging formats, and technologies
• Continuously test and evolve the Maison’s social media approach

What will make you successful

• 8+ years of international experience in social media, digital communications, content, or a related field, ideally within luxury and premium consumer brands
• Proven experience developing and implementing social media strategies across multiple platforms
• Strong understanding of social platforms, content formats, community management, and audience behaviour
• Excellent project management and stakeholder coordination skills
• Strong editorial, storytelling, and communication skills
• Confident working with social media analytics, reporting, and listening tools such as Brandwatch, Hootsuite, Sprinklr, or equivalent
• Creative, proactive, culturally curious, and highly adaptable
• Strong ownership and attention to detail, with the ability to work independently
• Excellent English and French communication skills

Every magnificent revival requires a distinctive voice. If you are ready to shape how a legendary Swiss Maison enters the conversation, builds its communities, and tells its story to the world, we invite you to define the next chapter of Universal Genève on social.

Join Universal Genève, and help bring a new legacy to life.

We encourage everyone to bring true authenticity to work and contribute to our shared mission to redefine luxury. We prioritize the well-being of our employees by fostering an environment of diversity, equity, and inclusion, where every voice is heard and valued.

We believe that happy, healthy employees are the key to success, which is why we offer competitive benefits, including:

• Home office (depending on position requirements)
• Referral program
• Culture of feedback