Digital Acquisition Lead — Grow Donors

MSF Switzerland; Genf; Vor Ort; CHF 87.000 - 101.000; Vollzeit

Benefits dieser Stelle

Relocation support

Pension plan

Zusammenfassung

MSF Switzerland in Geneva or Zurich is seeking a Digital Acquisition specialist to develop and implement our donor acquisition strategy across digital channels, generating new leads and donors for our humanitarian mission.

You will design and optimize offers, journeys, and campaigns; oversee paid media across Google, Meta, LinkedIn; collaborate with fundraising, communications, and external agencies; and ensure performance measurement and continuous improvement.

Qualifikationen

• Experience managing digital acquisition or fundraising campaigns.
• Experience acquiring new donors and generating leads through digital channels.
• Experience developing and managing paid media strategies.
• Experience coordinating multiple digital projects and stakeholders.
• Experience working with external agencies and service providers.

Aufgaben

• Contribute to the definition of the digital acquisition strategy for regular giving, one-off giving and lead generation.
• Lead end-to-end digital acquisition projects, from concept and planning through implementation, monitoring and performance evaluation, coordinating internal stakeholders and external specialists as required.
• Develop and manage lead generation offers and conversion journeys to attract, engage and convert prospective supporters into donors.
• Develop and implement email conversion campaigns and automated supporters' journeys to nurture leads and increase donor acquisition.
• Define and implement paid media strategies across relevant digital platforms, balancing brand awareness and fundraising objectives to maximize acquisition performance (leads and donations), cost per acquisition and long term value.
• Manage relationships with external agencies and partners, providing strategic direction, challenging performance, and ensuring delivery against acquisition objectives (creative, UX design, developers, paid media agency…).
• Monitor, analyse and optimise acquisition and lead conversion performance, leveraging audience insights, campaign data and testing methodologies to continuously improve results.
• Collaborate closely with fundraising and communication teams to ensure alignment of acquisition activities with organizational objectives and supporter engagement strategies.

Kenntnisse

Digital marketing

Lead generation

Campaign management

Analytical decision making

Stakeholder management

Ausbildung

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Performance Max

Demand Gen

Meta Advantage+

LinkedIn Ads

Jobbeschreibung

MSF Switzerland in Geneva or Zurich is seeking a Digital Acquisition specialist to develop and implement our donor acquisition strategy across digital channels, generating new leads and donors for our humanitarian mission.

You will design and optimize offers, journeys, and campaigns; oversee paid media across Google, Meta, LinkedIn; collaborate with fundraising, communications, and external agencies; and ensure performance measurement and continuous improvement.