Digital Acquisition Manager

Clarins Group; Genf; Hybrid; CHF 120.000 - 160.000; Vollzeit

Benefits dieser Stelle

Learning & Development

Competitive compensation

Growth opportunities

Zusammenfassung

Clarins Group is seeking a Digital Acquisition Manager in Geneva to lead paid media across the 4 Nordics websites (Sweden, Norway, Denmark, Finland). Based in Geneva, you will build and execute a comprehensive digital acquisition strategy to meet revenue targets and KPIs.

You will oversee cross-channel budgets, optimize campaigns across Paid Search, Shopping/PMax, Paid Social, Affiliates, and Display/Retargeting.

Qualifikationen

• 3+ years in a Digital Acquisition / Performance Marketing role, within an e-commerce environment.
• Strong understanding of e-commerce and performance marketing.
• Hands-on knowledge of key acquisition channels: Paid Search, Shopping/PMax, Paid Social, Affiliates, Display/Retargeting and Lead Generation.
• Fluent English; knowledge of a Nordic language is a strong plus.

Aufgaben

• Own and manage cross-channel paid media budgets to hit traffic, revenue, and profitability targets.
• Develop and execute paid media strategy across Paid Search, Shopping/PMax, Paid Social, Affiliates, Display/Retargeting and Lead Generation.
• Monitor KPIs (traffic, conversion, CPA, ROAS, revenue) and translate data into insights and actions.
• Lead campaign execution from briefing to deployment, tracking and reporting.
• Manage and challenge the media agency for strong execution and optimization.

Kenntnisse

Digital Acquisition

Performance Marketing

Paid media

GA4

Google Ads

Meta Ads Manager

Cross‑channel

Analytics

Teamwork

Tools

GA4

Google Ads

Meta Ads Manager

TikTok Ads

Jobbeschreibung

Digital Acquisition Manager

Ready to bring passion into your career?

Clarins Group is not only a fast-growing, leading beauty company, we’re also a committed, family-owned enterprise with a fiercely independent and pioneering spirit. As one of the top skin care companies worldwide, with a strong position in Europe and the Americas and growth accelerating in Asia, we’re looking for a Digital Acquisition Manager for our Nordics Ecommerce activity, based in Geneva.

The role:

Reporting to the Marketing, Digital & Ecommerce Director, the focus for the Digital Acquisition Manager will be to build, manage and execute all digital acquisition levers for the 4 Nordics websites (Sweden, Norway, Denmark and Finland), with the objective to meet and exceed business goals, drive revenue, and reach KPIs.

What you’ll do:

The Acquisition Manager is responsible for driving qualified traffic and profitable online growth through strategic management and optimization of paid acquisition channels. You will develop and execute a paid media strategy which will include:

• Own and monitor cross-channel paid media budgets, ensuring the optimal media mix and allocation to deliver traffic, revenue and profitability targets.
• Develop and execute the acquisition strategy across Paid Search, Shopping/PMax, Paid Social, Affiliates, Display/Retargeting and Lead Generation, in close collaboration with the media agency
• Drive acquisition performance, closely monitoring key KPIs (traffic, conversion, CPA, ROAS, revenue etc) and translating performance data into clear insights, optimizations and recommendations
• Lead the operational execution of campaigns, from briefing and asset coordination to deployment, tracking, optimization and reporting, ensuring campaigns launch on time and according to brand guidelines
• Manage and challenge the media agency, ensuring strong execution, continuous optimization, accurate reporting and proactive recommendations

You are:

• Customer centric, results-oriented and analytical
• Commercially minded
• A strong team player
• Curious and proactive

You have:

• 3+ years of experience in a Digital Acquisition / Performance Marketing role, within an e-commerce environment
• Strong understanding of e-commerce and performance marketing
• Hands-on knowledge of key acquisition channels: Paid Search, Shopping/PMax, Paid Social, Affiliates, Display/Retargeting and Lead Generation
• Strong command of analytics and media platforms: GA4, Google Ads and Meta Ads Manager; knowledge of TikTok Ads is a plus
• Experience working with and challenging media agencies
• A good understanding of the broader 360° brand and digital ecosystem
• Fluent English; knowledge of a Nordic language is a strong plus

We have:

• Distinctive, high-quality products and services
• A longstanding commitment to social, economic and ecological initiatives
• Growth opportunities
• Learning & Development
• An attractive compensation and benefits package

If you have a curious mind and are always questioning how things can be done better, the ability to take risks and accept new challenges, join us!