Digital Acquisition Officer

Cagi; Genf; Hybrid; CHF 87.000 - 101.000; Vollzeit

Benefits dieser Stelle

25 days vacation per year

Pension plan

Zusammenfassung

MSF OCG in Geneva seeks a Digital Acquisition Officer to develop and implement the digital acquisition strategy for MSF Switzerland. You will drive leads and donor acquisition through digital channels, optimizing offers, journeys, and campaign performance to maximize fundraising results.

The role requires managing paid media, collaborating with fundraising and communications teams, and ensuring data reliability and compliance. Ideal start: 5th January 2027; full-time in Geneva.

Qualifikationen

• Bachelor's degree in Marketing, Digital Marketing, or related field.
• Experience managing digital acquisition or fundraising campaigns.
• Experience acquiring donors via digital channels.
• Experience coordinating multiple digital projects and stakeholders.

Aufgaben

• Define the digital acquisition strategy for regular and lead generation.
• Lead end-to-end digital acquisition projects from concept to evaluation.
• Develop and manage lead generation offers and conversion journeys.
• Implement email conversion campaigns and automated donor journeys.
• Define paid media strategies across digital platforms to maximize ROI.
• Manage relationships with external agencies and partners.
• Monitor and optimize performance using data and testing.
• Collaborate with fundraising and communications teams.

Kenntnisse

Digital marketing

Paid media

CRM systems

Analytics

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

Marketing automation tools

Jobbeschreibung

Join MSF OCG as a Digital Acquisition Officer!

We are looking for passionate candidates ready to contribute to our humanitarian mission.

Below, you will find the job details and the qualifications we are looking for.

Inclusivity and Diversity at MSF

Do your qualifications and experience not exactly match all requirements of the job?

At MSF OCG, we are committed to an inclusive culture that supports and amplifies the diverse voices of our staff members. We strive to create workplaces where teams of people with diverse backgrounds, characteristics, perspectives, ideas and experiences work together to advance MSF's social mission and create better outcomes for our patients and the communities we work with.

We understand that some people may hesitate to apply for employment if they don't meet all listed job requirements. Research shows that this is especially true for women. If you believe your profile is a good match for this position, we invite you to apply even if you don’t fulfil every listed qualification.

We encourage applications from individuals of all genders, ages, sexual orientations, ethnicities, background, religions, beliefs, ability status, and all other diversity characteristics.

MSF does not tolerate sexual exploitation and abuse, any kind of discrimination or harassment, including sexual harassment. All selected candidates will undergo reference checks.

Context & mission

Médecins Sans Frontières is an independent, international medical and humanitarian organization that provides care to people in need, people affected by natural or man-made disasters, and victims of armed conflict, without discrimination and without regard to race, religion, creed or political affiliation (MSF Charter).

The MSF movement is built around 5 operational centers supported by 24 sections and offices worldwide. MSF Operational Center Geneva (MSF OCG) is one of these centers.

The Digital Unit is one of the eight professional units within the Communications and Fundraising Department. Based across Geneva and Zurich, it brings together eight staff members. Its mission is to develop and retain audiences across digital channels in order to strengthen MSF’s communications and support donor acquisition. It is also responsible for the design, development, and administration of MSF’s digital ecosystem.

We are looking for a Digital Acquisition Officer. In this role, you manage defined operational activities with accuracy, judgment, and accountability. You ensure that processes run smoothly, data and documentation are reliable, and compliance standards are met. You also identify opportunities to streamline or improve day-to-day operations within your area of responsibility.

Job Purpose

Develop and implement MSF Switzerland’s digital acquisition strategy to generate new leads and acquire new donors through digital channels. Design and optimize acquisition offers, conversion journeys, and campaign performance to maximize fundraising results and support sustainable donor growth.

Tasks & Responsibilities

• Contribute to the definition of the digital acquisition strategy for regular giving, one-off giving and lead generation.
• Lead end-to-end digital acquisition projects, from concept and planning through implementation, monitoring and performance evaluation, coordinating internal stakeholders and external specialists as required.
• Develop and manage lead generation offers and conversion journeys to attract, engage and convert prospective supporters into donors.
• Develop and implement email conversion campaigns and automated supporters’ journeys to nurture leads and increase donor acquisition.
• Define and implement paid media strategies across relevant digital platforms, balancing brand awareness and fundraising objectives to maximize acquisition performance (leads and donations) and return on investment.
• Manage relationships with external agencies and partners, providing strategic direction, challenging performance, and ensuring delivery against acquisition objectives (creative, UX design, developers, paid media agency…).
• Monitor, analyse and optimise acquisition and lead conversion performance, leveraging audience insights, campaign data and testing methodologies to continuously improve results.
• Collaborate closely with fundraising and communication teams to ensure alignment of acquisition activities with organizational objectives and supporter engagement strategies.

Your profile

Education

• Bachelor’s degree in Marketing, Digital Marketing, Digital Communication, Fundraising or related field, or an equivalent professional experience.

Experience

• Experience managing digital acquisition or fundraising campaigns.
• Experience acquiring new donors and generating leads through digital channels.
• Experience developing and managing paid media strategies.
• Experience coordinating multiple digital projects and stakeholders simultaneously.
• Experience working with external agencies and service providers.

Languages

• Native proficiency in French or Swiss German
• Fluent English, both written and spoken
• Both French and Swiss German is an asset
• Knowledge of major paid media platforms and products (Google Ads, Performance Max, Demand Gen, Meta Advantage+, LinkedIn Ads, etc.).
• Understanding of supporter engagement, audience segmentation and conversion journeys.
• Understanding of CRM and donor database principles.
• Knowledge of digital analytics, attribution models and campaign tracking.
• Knowledge of email marketing and marketing automation tools.
• Understanding of landing page optimization and conversion rate optimization (CRO).

Personal Abilities/Qualities

• Project management and prioritization.
• Analytical and data-driven decision making.
• Copywriting and content development for digital fundraising.
• Stakeholder management and collaboration.
• Planning, organization and attention to detail.
• Continuous improvement and test-and-learn mindset.

Terms of employment

• Full-time position 100% (40h/week)
• Open-ended contract
• Ideal start date: 5 th of January 2027
• Gross annual salary (for 100%): from CHF 87’372 to CHF 100’608.- (salary commensurate with equivalent experience and internal salary grid)
• Paid vacation: 25 days per year, prorate temporis, plus any Swiss public holidays falling within the contract period.
• Pension plan: pension contribution covered 3/4 by MSF, 1/4 by staff member.

The application deadline is October 11 th 2026

We reserve the right to close this vacancy earlier if we receive a sufficient number of quality applications.

All applications will be treated confidentially.

Only shortlisted candidates will be contacted.