Digital acquisition officer

MSF Switzerland; Genf; Vor Ort; CHF 87.000 - 101.000; Vollzeit

Benefits dieser Stelle

Relocation support

Pension plan

Zusammenfassung

MSF Switzerland in Geneva or Zurich is seeking a Digital Acquisition specialist to develop and implement our donor acquisition strategy across digital channels, generating new leads and donors for our humanitarian mission.

You will design and optimize offers, journeys, and campaigns; oversee paid media across Google, Meta, LinkedIn; collaborate with fundraising, communications, and external agencies; and ensure performance measurement and continuous improvement.

Qualifikationen

• Experience managing digital acquisition or fundraising campaigns.
• Experience acquiring new donors and generating leads through digital channels.
• Experience developing and managing paid media strategies.
• Experience coordinating multiple digital projects and stakeholders.
• Experience working with external agencies and service providers.

Aufgaben

• Contribute to the definition of the digital acquisition strategy for regular giving, one-off giving and lead generation.
• Lead end-to-end digital acquisition projects, from concept and planning through implementation, monitoring and performance evaluation, coordinating internal stakeholders and external specialists as required.
• Develop and manage lead generation offers and conversion journeys to attract, engage and convert prospective supporters into donors.
• Develop and implement email conversion campaigns and automated supporters' journeys to nurture leads and increase donor acquisition.
• Define and implement paid media strategies across relevant digital platforms, balancing brand awareness and fundraising objectives to maximize acquisition performance (leads and donations), cost per acquisition and long term value.
• Manage relationships with external agencies and partners, providing strategic direction, challenging performance, and ensuring delivery against acquisition objectives (creative, UX design, developers, paid media agency…).
• Monitor, analyse and optimise acquisition and lead conversion performance, leveraging audience insights, campaign data and testing methodologies to continuously improve results.
• Collaborate closely with fundraising and communication teams to ensure alignment of acquisition activities with organizational objectives and supporter engagement strategies.

Kenntnisse

Digital marketing

Lead generation

Campaign management

Analytical decision making

Stakeholder management

Ausbildung

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Performance Max

Demand Gen

Meta Advantage+

LinkedIn Ads

Jobbeschreibung

We are looking for passionate candidates ready to contribute to our humanitarian mission. Below, you will find the job details and the qualifications we are looking for. Inclusivity and Diversity at MSF Do your qualifications and experience not exactly match all requirements of the job? At MSF OCG, we are committed to an inclusive culture that supports and amplifies the diverse voices of our staff members. We strive to create workplaces where teams of people with diverse backgrounds, characteristics, perspectives, ideas and experiences work together to advance MSF's social mission and create better outcomes for our patients and the communities we work with. We understand that some people may hesitate to apply for employment if they don't meet all listed job requirements. Research shows that this is especially true for women. If you believe your profile is a good match for this position, we invite you to apply even if you don’t fulfil every listed qualification. We encourage applications from individuals of all genders, ages, sexual orientations, ethnicities, background, religions, beliefs, ability status, and all other diversity characteristics. MSF does not tolerate sexual exploitation and abuse, any kind of discrimination or harassment, including sexual harassment. All selected candidates will undergo reference checks.

Context & mission

Médecins Sans Frontières is an independent, international medical and humanitarian organization that provides care to people in need, people affected by natural or man‑made disasters, and victims of armed conflict, without discrimination and without regard to race, religion, creed or political affiliation (MSF Charter). The MSF movement is built around 5 operational centers supported by 24 sections and offices worldwide. MSF Operational Center Geneva (MSF OCG) is one of these centres. The Digital Unit is one of the eight professional units within the Communications and Fundraising Department. Based across Geneva and Zurich, it brings together eight staff members. Its mission is to develop and retain audiences across digital channels in order to strengthen MSF communications and support donor acquisition. It is also responsible for the design, development, and administration of MSF’s digital ecosystem.

Job Purpose

Develop and implement MSF Switzerland’s digital acquisition strategy to generate new leads and acquire new donors through digital channels. Design and optimize acquisition offers, conversion journeys, and campaign performance to maximize fundraising results and support sustainable donor growth.

Tasks & Responsibilities

• Contribute to the definition of the digital acquisition strategy for regular giving, one-off giving and lead generation.
• Lead end-to-end digital acquisition projects, from concept and planning through implementation, monitoring and performance evaluation, coordinating internal stakeholders and external specialists as required.
• Develop and manage lead generation offers and conversion journeys to attract, engage and convert prospective supporters into donors.
• Develop and implement email conversion campaigns and automated supporters' journeys to nurture leads and increase donor acquisition.
• Define and implement paid media strategies across relevant digital platforms, balancing brand awareness and fundraising objectives to maximize acquisition performance (leads and donations), cost per acquisition and long term value.
• Manage relationships with external agencies and partners, providing strategic direction, challenging performance, and ensuring delivery against acquisition objectives (creative, UX design, developers, paid media agency…).
• Monitor, analyse and optimise acquisition and lead conversion performance, leveraging audience insights, campaign data and testing methodologies to continuously improve results.
• Collaborate closely with fundraising and communication teams to ensure alignment of acquisition activities with organizational objectives and supporter engagement strategies.

Education

Education Bachelor’s degree in Marketing, Digital Marketing, Digital Communication, Fundraising or related fiel, or equivalent professional experience.

Experience

• Experience managing digital acquisition or fundraising campaigns.
• Experience acquiring new donors and generating leads through digital channels.
• Experience developing and managing paid media strategies.
• Experience coordinating multiple digital projects and stakeholders simultaneously.
• Experience working with external agencies and service providers.

Languages

• Native proficiency in French or Swiss German
• Fluent English, both written and spoken
• Desired: Both French and Swiss German is an asset.

Skills/ Technical competencies

• Knowledge of major paid media platforms and products (Google Ads, Performance Max, Demand Gen, Meta Advantage+, LinkedIn Ads, etc.).
• Understanding of supporter engagement, audience segmentation and conversion journeys.
• Understanding of CRM and donor database principles.
• Knowledge of digital analytics, attribution models and campaign tracking.
• Knowledge of email marketing and marketing automation tools.
• Understanding of landing page optimization and conversion rate optimization (CRO).

Personal Abilities/Qualities

• Project management and prioritization.
• Analytical and data-driven decision making.
• Copywriting and content development for digital fundraising.
• Stakeholder management and collaboration.
• Planning, organization and attention to detail.
• Continuous improvement and test-and-learn mindset.

Terms of employment

• Full-time position 100% (40h/week)
• Open-ended contract
• Working place: Geneva or Zurich
• Ideal start date: 5th of January 2027
• Gross annual salary (for 100%): from CHF 87’372.- to CHF 100’608.- (salary commensurate with equivalent experience and internal salary grid)
• Paid vacation: 25 days per year, prorate temporis, plus any Swiss public holidays falling within the contract period.
• Pension plan: pension contribution covered 3/4 by MSF, 1/4 by staff member.
• Relocation support available for eligible candidates.

Further information

Find out more and discover all the offers for international mobile staff on our dedicated website:

• Get more information: here
• Access to our career site: Working with MSF OCG - IMS

We respect your privacy. MSF Switzerland processes your personal data to manage your application. To learn more or to exercise your rights, please consult our privacy notice.