Demand Generation Manager (m/f/d) - German & French speaking

Lucca; Genf; Hybrid; CHF 85,000 - 90,000; Full time

Benefits offered by this job

Dual bonus system

Pension plan

Lunch card

Swibeco discounts

Remote-friendly policy

Job summary

Lucca is seeking a commercially minded Marketing professional to strengthen our Swiss acquisition engine and grow our market presence in a fast-paced environment. You will craft demand-generation programs, ABM initiatives, and localized content to drive qualified pipeline.

Reporting to the Head of Marketing, you will collaborate with PMM, Marketing Programs Manager, and Sales to align activation with priorities.

Qualifications

• 5+ years in full-stack marketing, B2B preferred.
• Strong ICP and demand-gen knowledge.
• Excellent content and copywriting skills.

Responsibilities

• Develop demand-gen and ABM initiatives to grow pipeline.
• Translate priorities into compelling content and activation.
• Collaborate with PMM, Marketing Programs, and Sales.
• Produce locally relevant GEO content and SEO assets.

Skills

Full-stack marketing

B2B marketing

Content marketing

ABM

Analytics

Education

Bachelor's degree

Tools

ABM platforms

SEO tools

CMS

Job description

Job Description

5+ years full stack marketing experience

Between 85K and 90K CHF gross fixed per year, depending on experience

Geneva, Switzerland

2 days of remote work per week

Bachelor’s degree in Marketing, Business, Communications or related field

Lucca is getting global! For this role, the required level of English is C1, German is C1/C2 and French C2 (listening, reading and speaking for the 3 languages)

Discover What We Do At Lucca

At Lucca, since 2002, we’ve been designing an HR platform that simplifies daily life for HR teams, employees, managers… basically, for everyone. Thanks to our suite of software, we automate internal processes to give companies back their time: fewer tedious tasks, more energy for what really matters.

Today, we are over 800 Luccasians spread across Paris, Nantes, Marseille, Barcelona, Munich, and Geneva, and more than 10 000 clients already trust us. And to keep growing, we need you.

What about your future team?

In 2022 Lucca celebrated its 20th anniversary and embarked on its internationalization journey, establishing subsidiaries in Spain, Switzerland and Germany. Supported by our team in Geneva, Basel and Zurich, our Swiss clientele includes companies like Columbia Sportswear, L’Occitane en Provence, Novo Nordisk, EHC, UNIL, FISU, FIM, ISO and Kepler Cheuvreux.

What will you be doing?

We are looking for a commercially minded Marketing professional to strengthen our Swiss acquisition engine and help grow our market presence in a fast-paced environment.

Working at the intersection of Marketing and Sales, you will create and activate demand upstream of Sales, turning business priorities and market insights into relevant content, ABM initiatives and demand‑generation programs that increase qualified interest and pipeline.

Reporting to the Head of Marketing, you will work closely with the PMM, Marketing Programs Manager and Sales teams to connect Marketing activation with outbound priorities and market response.

This role combines strategic thinking with hands‑on execution and is ideal for someone who enjoys both creating compelling content and driving measurable commercial impact.

Your Missions

• Develop and optimise demand-generation and ABM initiatives around priority ICPs, verticals, accounts and personas to increase qualified demand and acquisition pipeline
• Identify demand signals and account opportunities to refine targeting and activation.
• Drive target-account engagement and improve the volume and quality of qualified pipeline.
• Translate business and acquisition priorities into compelling content, messaging and activation initiatives across the buyer journey.
• Produce locally relevant commercial content, including GEO/SEO and gated acquisition assets.
• Work closely with PMM to ensure content and demand‑generation initiatives reflect relevant product positioning and customer needs.
• Work with the Marketing Programs Manager to activate demand‑generation initiatives across relevant channels.
• Work closely with Sales to align Marketing activation with acquisition priorities and ensure a strong connection between demand generation and commercial activity.

Requirements

• 5+ years full stack marketing experience a must, ideally in B2B.
• Strong understanding of B2B buyer journeys, ICPs and demand‑generation principles.
• Excellent content and copywriting skills, with the ability to adapt messaging to different audiences and funnel stages.
• Hands‑on experience with digital acquisition, content marketing, ABM, SEO and/or performance marketing.
• Strong analytical mindset and ability to connect marketing activity with business outcomes.
• Comfortable working directly with Sales and translating commercial priorities into Marketing actions.
• Strong project management and stakeholder management skills.
• Autonomous, entrepreneurial and hands‑on, with the ability to move from strategy to execution.
• German (fluent), French (fluent), English (business proficient).

Recruitment at Lucca: how it works

• Step 1: Phone interview with Manon in charge of recruitment (30 min)
• Step 2: Interview with Céline, your future manager (60 min)
• Step 3: Practical case - skills assessment and meeting part of your future team (1h)
• Step 4: Final Talk - presentation on a subject of your choice in front of a panel of Luccasians (45 min)

What Makes The Difference At Lucca

• Dual collective bonus system.
• Occupational pension plan 100% covered.
• Lunch card with Swibeco.
• Discounts with Swibeco.
• Remote-friendly work policy - remote work possible after onboarding, either occasional or hybrid.

Our culture

At Lucca, we have just one rule: work seriously, but don’t take yourself too seriously. We value transparency, autonomy, high standards, and a free spirit so everyone can give their best while staying true to themselves.

And because work should also be fun, our year is full of events: several company seminars, a team‑building activity per team, a start‑up weekend, a welcome drink every month for new hires, and introductory lunches for newcomers. We love coming together, sharing, and celebrating… So, are you ready to join us?