Demand Generation Manager - Swiss Market (German & French speaking)

Lucca; Genf; Hybrid; CHF 85.000 - 90.000; Vollzeit

Benefits dieser Stelle

Dual collective bonus system.

Pension plan 100% covered.

Lunch card Swibeco.

Swibeco discounts.

Remote-friendly policy

Zusammenfassung

Lucca in Geneva is seeking a commercially minded marketing professional to strengthen our Swiss acquisition engine and grow market presence in a fast-paced environment. Reporting to the Head of Marketing, you will develop demand-generation programs, create compelling content, and coordinate with Sales to align marketing with priorities.

The Swiss team collaborates with global colleagues across Europe, and Lucca offers a remote-friendly policy with two remote days per week.

Qualifikationen

• 5+ years full stack marketing experience, ideal in B2B.
• Strong understanding of B2B buyer journeys, ICPs and demand-gen principles.
• Excellent content and copywriting skills with adaptable messaging for audiences and funnel stages.
• Hands-on experience with digital acquisition, content marketing, ABM, SEO and/or performance marketing.
• Strong analytical mindset; connect marketing activity with business outcomes.
• Comfortable collaborating with Sales and translating priorities into Marketing actions.
• Strong project and stakeholder management skills.
• Autonomous, entrepreneurial and hands-on; move from strategy to execution.
• German (fluent), French (fluent), English (business proficient).

Aufgaben

• Develop and optimise demand-generation and ABM initiatives to increase qualified demand and acquisition pipeline.
• Identify demand signals and account opportunities to refine targeting and activation.
• Drive target-account engagement and improve the volume and quality of qualified pipeline.
• Translate business and acquisition priorities into compelling content, messaging and activation initiatives across the buyer journey.
• Produce locally relevant commercial content, including GEO/SEO and gated acquisition assets.
• Work closely with PMM to ensure content and demand-generation initiatives reflect relevant product positioning and customer needs.
• Work with the Marketing Programs Manager to activate demand-generation initiatives across relevant channels.
• Work closely with Sales to align Marketing activation with acquisition priorities and ensure a strong connection between demand generation and commercial activity.

Kenntnisse

Full stack marketing

B2B marketing

Content writing

ABM

SEO

Performance marketing

Analytics

Sales collaboration

Project management

German language

French language

English business

Ausbildung

Bachelor's degree in Marketing/Business/Communications

Jobbeschreibung

Job Description

What you were looking for without daring to ask

5+ years full stack marketing experience

Between 85K and 90K CHF gross fixed per year, depending on experience

Geneva, Switzerland

2 days of remote work per week

Bachelor’s degree in Marketing, Business, Communications or related field

Lucca is getting global! For this role, the required level of English is C1, German is C1/C2 and French C2 (listening, reading and speaking for the 3 languages)

Discover What We Do At Lucca

At Lucca, since 2002, we’ve been designing an HR platform that simplifies daily life for HR teams, employees, managers… basically, for everyone. Thanks to our suite of software, we automate internal processes to give companies back their time: fewer tedious tasks, more energy for what really matters.

Today, we are over 800 Luccasians spread across Paris, Nantes, Marseille, Barcelona, Munich, and Geneva, and more than 10 000 clients already trust us. And to keep growing, we need you.

What about your future team?

In 2022 Lucca celebrated its 20th anniversary and embarked on its internationalization journey, establishing subsidiaries in Spain, Switzerland and Germany. Supported by our team in Geneva, Basel and Zurich, our Swiss clientele includes companies like Columbia Sportswear, L’Occitane en Provence, Novo Nordisk, EHC, UNIL, FISU, FIM, ISO and Kepler Cheuvreux.

What will you be doing?

We are looking for a commercially minded Marketing professional to strengthen our Swiss acquisition engine and help grow our market presence in a fast-paced environment.

Working at the intersection of Marketing and Sales, you will create and activate demand upstream of Sales, turning business priorities and market insights into relevant content, ABM initiatives and demand-generation programs that increase qualified interest and pipeline.

Reporting to the Head of Marketing, you will work closely with the PMM, Marketing Programs Manager and Sales teams to connect Marketing activation with outbound priorities and market response.

This role combines strategic thinking with hands-on execution and is ideal for someone who enjoys both creating compelling content and driving measurable commercial impact.

Your Missions

• Develop and optimise demand-generation and ABM initiatives around priority ICPs, verticals, accounts and personas to increase qualified demand and acquisition pipeline
• Identify demand signals and account opportunities to refine targeting and activation.
• Drive target-account engagement and improve the volume and quality of qualified pipeline.
• Translate business and acquisition priorities into compelling content, messaging and activation initiatives across the buyer journey.
• Produce locally relevant commercial content, including GEO/SEO and gated acquisition assets.
• Work closely with PMM to ensure content and demand-generation initiatives reflect relevant product positioning and customer needs.
• Work with the Marketing Programs Manager to activate demand-generation initiatives across relevant channels.
• Work closely with Sales to align Marketing activation with acquisition priorities and ensure a strong connection between demand generation and commercial activity.

Requirements

Sounds like you, right?

• 5+ years full stack marketing experience a must, ideally in B2B.
• Strong understanding of B2B buyer journeys, ICPs and demand-generation principles.
• Excellent content and copywriting skills, with the ability to adapt messaging to different audiences and funnel stages.
• Hands-on experience with digital acquisition, content marketing, ABM, SEO and/or performance marketing.
• Strong analytical mindset and ability to connect marketing activity with business outcomes.
• Comfortable working directly with Sales and translating commercial priorities into Marketing actions.
• Strong project management and stakeholder management skills.
• Autonomous, entrepreneurial and hands-on, with the ability to move from strategy to execution.
• German (fluent), French (fluent), English (business proficient).

If you are a commercially driven marketer who knows how to turn content, audiences and demand signals into qualified business opportunities, we would love to hear from you.

What Makes The Difference At Lucca

• Dual collective bonus system.
• Occupational pension plan 100% covered.
• Lunch card with Swibeco.
• Discounts with Swibeco.
• Remote-friendly work policy - remote work possible after onboarding, either occasional or hybrid.

Our culture

At Lucca, we have just one rule: work seriously, but don’t take yourself too seriously. We value transparency, autonomy, high standards, and a free spirit so everyone can give their best while staying true to themselves.

And because work should also be fun, our year is full of events: several company seminars, a team-building activity per team, a start-up weekend, a welcome drink every month for new hires, and introductory lunches for newcomers. We love coming together, sharing, and celebrating… So, are you ready to join us?