Strategic Demand Gen Manager - Remote 2 Days/Week

World Aquatics; Genf; Hybrid; CHF 85.000 - 90.000; Vollzeit

Benefits dieser Stelle

Dual bonus system

Pension plan 100%

Lunch card Swibeco

Swibeco discounts

Remote-friendly work policy

Zusammenfassung

Lucca is seeking a commercially minded Marketing professional to strengthen our Swiss acquisition engine and grow our market presence in a fast-paced environment.

Reporting to the Head of Marketing, you will create demand upstream of Sales, turning business priorities into content, ABM initiatives and demand-generation programs that increase qualified pipeline. This role combines strategic thinking with hands-on execution in a hybrid Geneva setting.

Qualifikationen

• 5+ years full stack marketing experience, ideally in B2B.
• Strong understanding of B2B buyer journeys, ICPs and demand-generation principles.
• Excellent content and copywriting skills, with the ability to adapt messaging to different audiences and funnel stages.
• Hands-on experience with digital acquisition, content marketing, ABM, SEO and/or performance marketing.
• Strong analytical mindset and ability to connect marketing activity with business outcomes.
• Comfortable working directly with Sales and translating commercial priorities into Marketing actions.
• Strong project management and stakeholder management skills.
• Autonomous, entrepreneurial and hands-on, with the ability to move from strategy to execution.

Aufgaben

• Develop and optimise demand-generation and ABM initiatives around priority ICPs, verticals, accounts and personas to increase qualified demand and acquisition pipeline
• Identify demand signals and account opportunities to refine targeting and activation.
• Drive target-account engagement and improve the volume and quality of qualified pipeline.
• Translate business and acquisition priorities into compelling content, messaging and activation initiatives across the buyer journey.
• Produce locally relevant commercial content, including GEO/SEO and gated acquisition assets.
• Work closely with PMM to ensure content and demand-generation initiatives reflect relevant product positioning and customer needs.
• Work with the Marketing Programs Manager to activate demand-generation initiatives across relevant channels.
• Work closely with Sales to align Marketing activation with acquisition priorities and ensure a strong connection between demand generation and commercial activity.

Kenntnisse

Full-stack marketing

B2B marketing

Content writing

ABM

SEO

Performance marketing

Analytics

Sales alignment

Project management

Entrepreneurial mindset

German fluency

French fluency

English proficiency

Ausbildung

Bachelor’s degree in Marketing, Business, Communications or related field

Jobbeschreibung

Lucca is seeking a commercially minded Marketing professional to strengthen our Swiss acquisition engine and grow our market presence in a fast-paced environment.

Reporting to the Head of Marketing, you will create demand upstream of Sales, turning business priorities into content, ABM initiatives and demand-generation programs that increase qualified pipeline. This role combines strategic thinking with hands-on execution in a hybrid Geneva setting.